Email Automation for Copywriters: A Complete Setup Guide

[00:00:00]in this video I'm going to be giving you a complete look over my shoulder as I build an email automation that would make my clients tens of thousands of dollars and this is money that they're going to get every single month and they don't even have to lift a finger okay I'm going to be giving you guys done for you email sequences going to hook you up with some email templates and of course I'll even be sharing with you the three key sequences to every single email automation that I go ahead and and build for my clients look guys this is a video you guys have been asking for for a very long time so make sure before we get into it you go down to the comments like subscribe and of course you show the video some love but first and foremost I want to tell you just how effective emails and email marketing actually is and why clients are going to pay you so damn much for it because email is easily the best way to turn clicks to cash why well there's three main reasons number one of course is the power of personal connection now look you can use personalized variables such as people's names for example see it's just like in the book How to Win Friends and Influence People by I believe it's Dale Carnegie maybe it's a different Carnegie but I think it's Dale Carnegie and in this book okay one of the core principles is that the sweetest word to a person's ear is their name so by you using someone else's first name in the email it drastically bru open rates and it also just builds that connection makes it feel more personalized and makes them feel like you're writing an email just to them and that might not sound like a huge glorious thing but let me tell you it makes all of the difference especially when you can't do that you can't automatically send out messages on things like Instagram or YouTube or any of these other things you can't personalize them nearly nearly nearly as much as you can with email and not only can you use variables like the first name but you can also send them emails based on their actions what does that mean well it means let's say they have opened an email okay well you can send them the next email in the sequence right after it's open or let's say they haven't opened that email well let's say you send the same email but with a different subject line to make them more intrigued to actually open it let's say for example they've opened on your last five emails and they've clicked every single one of the links but they still haven't bought well now you need to essentially just push them over the edge and eventually they're going to buy see when you're actually able to send emails and make email automations based on people's actions you're able to make it more personalized and actually send them exactly where they need to go and you're going to understand exactly how and what I mean when we actually go into the email automation here in a second number two of course is the absolutely heads spinning Roi we're talking every one on average every $1 somebody puts into email marketing they get out $40 in return man that is a crazy Roi okay if you had a machine that you put in $1 and take out $40 put in $11,000 take out $40,000 I mean I think anybody is investing in that and if you really look at the stats you can see that email marketing is leagues above anything else like let's say social media ads or something and you see social media ads like literally every second third or four fourth Instagram post I mean you see ads everywhere but email marketing works like 20 times better than advertisements do and number three possibly the best part is the art of automation what does that mean well it's completely set it and forget it okay once you build an automation once now that automation will be generating that business cash flow for every single month to come I mean this is essentially passive income for these business owners and again let me stress it there is no other medium in which you can actually achieve this other than with email automation but why learn email marketing as a copywriter I mean can't I just write the copy and make just as much money well I mean sure but there are some huge advantages to learning email marketing setting up automations as a copywriter I'm going to go through some of them with you I mean first of all you are literally turning yourself into the money magician my man you make your client more money you will make more money that's just literally how it works next up of course is long-term loyalty guys look the big problem that copywriters have is that once they finish projects for these businesses it's hard for them to get recurring Revenue it's hard for them to go from client to client to client because they can only get short-term work the thing with email is that you can easily easily easily turn it into a long-term retainer based type of work I mean there's always something else to set up whether it be another automation some other sequence maybe you're doing daily emails for them or just optimizing the email automation that you have already made for them I mean there's literally tons more projects that you can do after you set up an email automation for a company and third okay last but not least guys learning email automation is the number one most reliable way to turn words into wealth and I'll tell you why look man if you master email automations and you are proven you are going to be one highly sought after individual and not only will people be seeking you out but also all of your clients who are out here making money from your automations what are they going to do they're going to hook up their boys okay these business business owners okay they have business owner buddies and imagine if you're buddies with a dude and you're like hey this dude just made me $50,000 off of one automation I'm going to hook you up and uh send him over to you and now the business owner looks like the man so everybody's happy the business owner wins the business owner's buddy wins and you win as well so it is a great way to actually get yourself way more referral client needless to say email automation is more more more than worth learning so let's learn it shall we so in order for you to really understand email automations I first just want to go over some terms with you that you might be a little bit fuzzy on okay so we need to get crystal clear on what exactly I'm going to be talking about in this video first of all I want to talk to you guys about what the difference between an email sequence is and an email automation okay an email sequence is simply just a sequence of emails email 1 email 2 email 3 email 4 email 5 so on and so forth okay they work together to complete a specific goal whereas an email automation is very very similar okay but an email automation actually does different things based on what people do it's kind of like a Choose Your Own Adventure okay you do one thing you complete one action and you go down a different path so what might this look like okay email 1 email 2 email 3 and then depending on if the person opens email 3 or not they'll get email 4 a or 4B okay or email 5A or email 5B if you don't get it yet we're going to actually be going into the email Automation and it's all going to click for you okay next up we have to know what an email list actually is essentially an email list is exactly what it sounds like it's a little bit self-explanatory so it's a list of email addresses that have been collected by businesses where do these businesses get these emails essentially what happens is that people either buy something like they buy a low ticket product or they buy something and now they have to submit their email because they bought it or people have signed up to your email newsletter I mean there's literally tons and tons and tons of different ways to actually acquire somebody's email and all of these emails can be referred to as leads all right but now we need to understand the difference between a warm lead and a cold lead I mean what does that mean now I'm not talking about temperature- wise I'm more of talking about relationship building wise okay if somebody doesn't even know you they don't want to buy from you why because that's stranger danger if you're all buddy buddies right and you're you're talking to your homie you're going to buy from him cuz you trust him right and that is what a warm lead is a warm lead is essentially somebody trusts you a cold lead is somebody who don't so now I'm going to reveal to you the three key essential email automations that I would build for just about any business and not only am I going to be giving you these automations but of course I'm going to be breaking down some templates for you in this video and show you exactly how I would make one from complete scratch so first and foremost the obvious welcome sequence a welcome sequence is sent to all of these email list subscribers as soon as they get into the email list essentially what it does is it builds value it builds that relationship and it also tells them exactly what to expect in the future and then next up is a product aware sequence product aware sequence basically just means it's like a promo email sequence okay this is where you start telling them about the product you want to give them a little bit of value of course mixed in there you don't want it to be all promo because then they'll just just pag You by spam cuz they're going to be like well this person is just trying to sell me something so you want to give them some value and also kind of the vibe is just supposed to be by the way have this product if you want to grab it and another thing that also happens a lot in promo sequences is deadline sequences okay so we all know scarcity and urgency are crucial to having profitable email campaigns and then last but not least okay the last three key automations is an email retargeting automation so this essentially based on their act either gives them more promo after they finished the promotion or more value and then more promo but then of course the main question well Tyson what does this actually look like well allow me to show you so guys just like I said this is essentially what a active campaign looks like okay now this is my active campaign not my clients if it was my clients they would definitely sue me so I'm not going to do that for obvious reasons I don't really feel like being sued today day but I still need to hook you guys up with the actual examples all right so here are the three that I just mentioned that we are going to be looking through the welcome the promo and the retargeting okay so this is what it looks like inside right there's a whole bunch of emails are on different lists and this is exactly uh what it's set up like now there are different email service providers that you can use right some people use MailChimp some people use convert kit it doesn't really matter that much what you use okay uh this is active campaign active campaign is by far the best but of course the best comes with the heaviest cost so keep that in mind and I should also mention that in active campaign especially there is a number a number a number a number of recipes as you can see here I mean there's so many automation recipes that I'm literally scrolling with my Infinity wheel and I'm not even halfway yet like there's so many recipes that you can choose from so if you don't know where to start right you don't have to start from scratch I started from scratch just to show you a small small small example of what I might do but there are so many possibilities when it comes to email automation also I'm going to keep it simple right it can get really complicated in here to the point where now you're just more confused than you were before you even watch this video okay so that's not what I want to do I want to give you actional things that you can do to start making your clients money with email automations today that they can use for the rest of time okay so let's go and take a look at this welcome sequence example so this is overall what our welcome uh example looks like so this is essentially like I said this is just a sequence a sequence of three simple emails okay so as you can see here there's always a trigger all right so with email automation one of the things that confus me the most is like okay well how do I start it how do I do it how do I make it go how do I make it go how do I send the emails well essentially uh you have to create a trigger right a trigger can be anything like when a person opens an email when a person clicks on an email when a person is added to a list or enters the email list at all right as soon as you get somebody email that that's what all these can be okay so I just put as soon as they are added to the master contact list so as soon as somebody gives me their email they go through this okay first email is where I welcome them and set expectations hey how's it going this is who I am this is what you're going to get you're going to get three emails a week from me talking about how to learn piano for example okay and then of course maybe you'll wait one day most of the time it's two to three days I when when I'm setting up my own list because I'm big on email myself I just do every single day but usually your clients will want it every two days or next you might send a listicle value email which of course we're going to go over later and then next of all you might send a value email with a CTA called the action where it just links a YouTube video or some other type of value video that you're giving them to further build that relationship and then after that it waits one day and it tags them with the example uh with a tag called welcomed okay now this is so that you can easily find out who has already gone through this automation already and who has not gone through this Automation and also note that the next automation also has a trigger and I'm going to show you exactly what that is and the trigger is as soon as somebody is tagged as this so as soon as somebody goes through this one they go into the next one okay that's exactly how you want to have it set up so as you can see here just like I said okay the very first thing the trigger is when they get tagged at welcomed so then they get another value email with a soft CTA what does that mean well a value email is just like a value email something that tells them how to do something again I'm going to be giving you actually actual templates to use so that you can easily come up with one of these and there's not I make it as easy as possible okay literally as easy as possible you can just steal everything that I give you in this video all right a value email with a soft call to action so that could be PS by the way I have a product if you you want to check it out if not that's cool too boom softest CTA ever all right this is to of course give them the option to buy but also maintain that relationship that you've already built with them wait a day and send them another one right and also this isn't like a hard and fast template that you have to go through but uh this is how I might set it up all right value with a hard CTA so value basically saying hey in order to for example in order to pack on muscle you need a coach here my coaching program right that that could be the angle that I go with if it's a hard CTA wait another day and then you give them a deadline email hey my coaching programs filling up fast it's going I'm going to close it within the next 24 hours if you want a chance at getting a spot you're going to want to fill out this application form and then you just leave that link in there and you wait 23 hours um and then okay so here's what I was talking about here's the automation all right here's what it comes down to asking them if the following conditions are met sending them emails based on their actions if they've clicked essentially this is says if they've clicked yes okay so if they have clicked then they get tagged as deadline clicked if they have not clicked then they don't get tagged as deadline clicked and they just get sent this email okay also I wanted to also point out as you can see here I say wait for 23 hours doesn't have to be days it can also be uh hour or even minute increments after whatever this is so 23 hours later they get a 1 hour left deadline these absolutely print money because I mean you know 1 hour means that it's real it's like literally they're looking at the email and they understand okay it's Lally now or never and of course I also want to mention if anybody buys or anything they get taken out of all these email automations because what you don't want to have happen is someone buy whatever you're selling or sign up or whatever and then they keep getting emails to buy or set or set apply or something and they're like well why am I still getting all of this promo and I already bought right kind of feels annoying to them so that's exactly what you want to do okay uh another deadline 1 hour and then the same thing if they do click on it then they get tagged as deadline clicked if they don't clicked on it then they don't get tagged and they just go to the next action which is wait a day and then you add a tag called deadline or they already went through the deadline you know make it so that they know that they've gone through that they know that they've gone through that Automation and then boom they go to the next one so let's go check out the next one here so now here we are in the email retargeting example and of course the trigger is that they finished the last one and then here we see essentially we want to see did they did the email address click on the last deadline emails if they didn't then we give them value if they did then we ask them what happened and we say well this is the final email if you want to get in this is it if not right and then after that you would put them down the value value uh and then you could just go more value and then from here I mean again there's there's unlimited possibilities and there's also unlimited ways to skin a cat in this scenario okay there's so many different options that you can go down all right but this is just an example of what it would look like if you actually did start this out but of course I also want to hook you up with some templates that you can literally copy paste into your own uh emails so that you can put them into an email automation so you know exactly how to write these emails how to make the Automation and how to make money with copywriting and email marketing okay now again before I go into these I want to stress to you that these are for free and you can get access to these actual documents inside of the copy starter kit okay in the copy starter kit tons and tons and tons of resources templates templates templates templates templates and so much more okay for absolutely free you can go down in the link in the description and actually download download that for yourself okay so what might a promo email look like so this is what you know my average promo email might look like I mean there's many different types of ways that you can promote something but this is a simple structure that I kind of not created but I tweaked it okay so usually it's just the P structure but I kind of tweaked a little bit to problem agitate value and then solved by product okay so here's exactly what I might look like your problem is that you can't find a high value woman what is the agitation okay so the problem is you're pointing out a problem that they might have and you're also giving them reasons as to why it might show up in their life okay you're you're relating to them and you're telling them about the problem next up you're agitating the problem you're letting them know the long-term effects of what's going to go wrong if they don't fix this problem as soon as possible so for example they can't find a high value woman so they're going to uh end up with no woman no kids and they're going to disappoint their parents CU they don't have any kids okay what's the value okay so what's the Learning lesson well it doesn't have to to be this way you need to become what your ideal partner is attracted to and then she'll come to you okay that's value and how do we position our own product in a way that it solves the problem solves the problem based on the value that we give all right this is a kind of like a softer selling type of email where I'm not going opening the emails telling them about my product like hey man what's going on my product is awesome it's more of I'm giving you some value and my product is actually a perfect way to overcome that pain that you might be feeling right now doesn't have to be this way you need to become your own ideal partner is attracted to and solved by product CTA that's why we have a 9-week intensive mentorship where we'll help you uh with absolutely everything if you want to get a quick risk-free call fill out this quick two-minute forum and talk to one of our success coaches okay that's what the CTA might look like so what does the what might the email look like and I quote why 90% of men will die alone hey first name every year more and more men are reporting higher levels of loneliness it's getting so much worse it's estimated that in our lifetime 90% of men will die without a partner but I won't let that be you because in this email I'm going to give you the cheat code to finding a partner but finding to not just finding a partner but finding an ideal partner a woman that checks all the boxes because the only thing worse than dying alone is getting trapped in a Loveless marriage I mean see that's facts right that's the problem the problem uh section all right so I'm essentially giving him what the problem is it's like okay there's a big problem that's happening um and it could be happening to you but I won't let that happen to you because in this email I'm going to give you this all right this is the whater for me this is telling them exactly what they're going to get out of this email um finding your ideal partner a woman that checks all the boxes um okay great so I'm basically giving them a good whaton for me okay I'm going to give you um the steps that you need to reach your essentially your dream state all right and then here's where I go over the agitate okay watch closely it really seems as though there's no winning in the dating Marketplace these days meeting women is harder than ever and if you do meet them nine times out of 10 they're far from the woman you want to spend the rest of your life with so what's the solution is there even a solution allow me to shed some light first name so what all these you have all these d apps like Tinder and Bumble pickup artist wab these running around the mall doing cold approach and thirsty dudes on Instagram sliding in literally every girl's DMS but are the girls they occasionally score with wifey material if you're looking for a chick whose body count is higher than her IQ then yeah but if you want a 10 out of 10 respectable woman you'd be proud to spend the rest of your life with then this is the opposite approach that you want to take because if you want something rather than chasing it why not attract it that's what I can help you do okay so that was the that was the agitate right there so what exactly did I do so I related to their problem okay by pointing it out okay so these are the problems and this is how it affects you long term okay you're going to end up with a woman who's just not the respectable ideal chick that you'd want to end up with but there's a way to actually get a 10 out of 10 respectable woman that is going to do everything for you and the value here is that you have to get people to attract you have to attract the dream person the dream woman that you want instead of just chasing after her cuz if you chase after her you'll chase her away so that's the value section and then this is where I essentially place the product as the solution okay so that's what I can help you do that's the transition because let's be honest most dudes repel the women of their dreams and while you may think this me this means making some huge changes it really doesn't a few small tweaks to your overall appearance and behavior and the woman you've always wanted could fall right in your lap if that's something that sounds interesting to you let's chat about it one to one click here to schedule a call and find out how you can attract the women of your dreams sign off then you send them a application form they apply they tell you things like how much money they make so then you can qualify whether they're somebody who's worth getting on a call with and then you can be their dating coach or whatever and then here's what a deadline email might look like okay so a 24-hour deadline email so you start with a scarcity okay you start by saying hey this is going to leave soon then you give them a link to be like okay well here it is if you want to get it then you give them a little bit more info in case they're not familiar with it okay this is what you would send them inside of a promo email and they've probably already clicked on it before so they kind of have an idea of what it is okay so you give them a little bit more info and then you give them a link again and then you just close the email very short sweet to the point okay you don't want to delete D in a deadline email L that was some alliteration right there but I digress 24 hours left action required is the subject line hey first name in case you missed it there's only 244 hours left until the perfect woman magnet mentorship closes if you don't want to miss out click here to attract your perfect 10 out of 10 wom while we guide you every step of the way you'll get access to weekly one-on ones a onet to1 account accountability coach on demand video trainings and so much more if only but only if you take action within the next 24 hours the clock is ticking first name talk to you soon uh sign off right and then you might send another link somewhere around here boom done so guys there you have it the exact templates the exact email automation the exact setup I actually go through with you step by step you take a complete look over my shoulder and now you know what this email marketing thing actually looks like guys if you enjoy this video and you want more like it make sure you let me know down in the comments and of course make sure you click on one of the videos on screen now to watch some more copyrighting value anyways guys that's it for today and of course I'm going see you guys on the next one peace