Copywriting Tutorial: Building a High-Converting Sales Page from Scratch

[00:00:00]in this video I'm going to show you exactly how I create landing pages that I sell to businesses for 2 to 3K each that generates them over $100,000 in sales every single month this is the complete stepbystep blueprint start to finish without leaving anything out so without any further Ado let's hop right into it okay guys so as you can see this is a landing page that I came across on Instagram that is easily generating tens of thousands if not hundreds of thousands every single month from just Instagram people coming over here and checking out the landing page now as you can see it has a fairly simple design and we're going to go through it here as an example okay so you got to make sure that even if you're practicing on how to build a landing page you want to create it after an actual product okay you never want to just create a landing page and not actually have a product in mind because it's not going to be as simple when you're doing it the real way okay and this is the real way so as you can see we have a few key points here when we first come on the page all right so first of all I'm going to go through the structure and show you exactly how it's structured then I'm going to give it a little bit of critique and then my people I'm going to show you exactly how I created my own version of it which I'll consider a slightly better and improved version that would get more sales but more on that later so as you can see headline learn the most futureproof skill set to building real wealth in 2023 from absolutely zero experience to the top 1% in less than 60 days so this headline is really not bad okay the headline is not bad it works but you have to remember remember that when it comes to the headline it is pretty much the most important part of the whole page okay the headline because that's what most people are going to read and that is going to be what deters them from reading or intrigues them into reading okay so it's going to be the number one deciding factor of how many sales you're going to get and then the second most deciding factor is the video sales letter now I'm going to show you guys how to create a video sales letter but not in today's video because that's a whole another video like a whole another can of worms so we're just going to stick to the actual copyrighting and a little bit of the design of the page and what it is like okay so the thing with this headline is that it's good it's nice and benefit based and it's structured properly okay the things that I say could be improved in my opinion okay and here's the other thing if you have a way that you think you can improve a headline your opinion isn't actually worth anything per se you essentially have to test each headline to see which one performs better what does that look like essentially on most softwares you can create what is called an a split test with an a split test essentially half the people that click on the link are sent to page a and the other half of the people who click on the link are sent to page B then you can track the conversion rates of each one of those pages okay super simple super easy so I would take out the word real because it's kind of just wasting space it doesn't really add to anything future proof is not it's not a huge benefit right people don't wake up and say wow I really want a futureproof skill set not really right they want to skill set that can make them money that can grant them Freedom fusure proof is sure a small benefit but not that big of a benefit to put in the headline okay so that's how I might change it also the top 1% is very ambiguous wording the top 1% of software developers the top 1% of rich people in the world top 1% of what I don't really know it doesn't really say and if you didn't know this page here is for a course on how to build a software with no code right so how to Simply build a software that you can sell to people and make money from every single month so like I said headline sub headline video sales letter super simple after here it says read on to learn this is essentially the Intrigue points okay so you're going to see here this Intrigue bullet this Intrigue bullet this Intrigue bullet Intrigue bullet now the thing with bullets is that they are a great way to convey an idea in the shortest possible amount of time so I want you guys to really understand how this is structured and why it is structured in in the way that it is as you can see it's very very simple and easy to read there's no big paragraphs there's no big lines there's nothing that is too difficult to really get through why because everybody knows attention spans are smaller than ever right so you really have to hook people in with very small and Punchy copy when you first open up the page so you get to learn the most valuable andoss to replace especially with AI skill set you could possibly have and how to master in 30 days it works but again it can be better I created a whole different landing page copy based on this landing page copy here so we're going to kind of compare and contrast as we go on I'm not going to read every single thing but I'm going to show you exactly what I changed and why I changed it when I go and show you the improved page that I created so a little bit of an introduction of himself and what he's done why you should listen to him and then a little bit of copy right here so this is what is called belief shift copy okay and the key to belief shift copy is to first of all identify with the reader okay the thing is that people will listen to what you have to say if you prove you know exactly where they are what they're struggling with and where they want to go okay so if you can do that then and only then will they actually listen to you and then and only then do you have the opportunity to change their beliefs why is changing their beliefs so important changing their beliefs is so important because when you change someone's belief you first of all give them value and you second of all give them Direction and of course you want to point them in the direction to where your program or software or product or service is the answer to their newly held beliefs very simple and I'll show you guys exactly how to do that when we go over the other sales page and then of course he's talking about you make money based on what the market needs so see how there's these big bolded center lines okay these are essentially what's called scroll Stoppers scroll Stoppers are there just I mean as the name suggests to stop you when you're scrolling through the thing is that you're going to have a lot of what's called skimmers we comes through landing pages right skimmers are people who open up the page to go yada y yada y Hayden blah blah blah a million one business opportunities and then they go you make money based on what the market needs blah blah blah blah blah blah right so they're just trying to get through it as quick as possible and not actually trying to give it time to read the reason as to why these scroll Stoppers are so important is because if I'm going through here and kind of skimming through everything the biggest thing I'm going to read right are the things that are in bigger fonts and bolded and centered when I scroll my eyes are going to automatically go towards there and that's what I want to read so it's a good way of making people actually want to read the parts of copy that you in them to read right the most important parts because when you read this now you're intrigued you make money based on what the market needs and then you might read the next couple lines and then you get hooked in and read the rest and as you can see we have more benefits bullets over here and then we have a purchase button and then we have some testimonials okay now testimonials is something you'll see on essentially every single sales page because they're a very very important part it's very important to show that whatever you do either works or people really like it or people have gotten results from it so what are you actually learning okay so this is the part where essentially he gets straight down to Brass tax at the end is or the the last end of your sales page or landing page you want to get extremely clear right lay everything out and just put a whole summarized version of it right there right basically like a cliff notes okay and then of course you want to tell them what they get access to so this is kind of your checklist checklist checklist you get access to this this this this and this and of course you get more bonuses this is what you get this is what you get this is what you get and then here is where we come the final piece of copy okay this is essentially the part where he Recaps and also gives you a little bit of urgency SL scarcity to make now the best time to buy because urgency and scarcity are very very important when it comes to copyrighting the reason being is because people if people want to buy something usually they'll push it off until later if they push it off until later the chances are they'll never ever buy it right but if they know that the time to buy is right now and if they wait until later they won't be able to take advantage of the exact same opportunity that they have now then of course they're going to be more likely to take action in that very second and that's what we need usually it's 10,000 bucks but now you can get it for just 1,000 bucks today okay so this is called the price anchor we've all seen this before and and this this is his scarcity right where he's basically saying the price will increase to $1,500 and stay there on November 27th if you don't buy before then okay and then here he gives what is called a Crossroads close now this is something extremely common extremely extremely extremely common essentially what you're telling them is you're giving them two choices right you're essentially giving them a dichotomy you can either struggle with the same problems that you have and take the long and hard road to wherever you want to go whatever result you want to have or you can invest those in yourself today or take advantage of this opportunity and then you can get to where you want to go faster and stop struggling with whatever you're struggling with that is the long and short of it right the very very basics of it as you can see I mean you can pause the video and actually go through and read it right now of course like I said we're going to be reading my version here in a minute and I'll show you exactly how I created it but essentially that's basically it right so he he G tells you exactly what you're getting then he tells you why you need to buy right now instead of later and then he gives you your final chance to purchase now some more critiques on this sales page so there's nothing wrong with the super simple sales page there really isn't the only caveat is that when you have a $1,000 price tag people usually want to see a little bit more effort put to it the reason why is because like if you were a so-called scammer right or you were literally that guy who's saying like yeah you get all this for just 1,000 bucks and then you buy it and then it's like literally a 10-minute video of some dude talking you're like hold up I thought I was going to get a whole bunch of stuff and I'm not getting anything if you were to be that guy that scammer you would put together a very very lazy sales page because you know it's probably going to be taken down anyway or people are going to hate the product anyways or you just kind of get money quick we put on a ton of effort then it increases what is called the perceived value of of something perceived value is essentially the value that people assign to something so when you come across a sales page like this and you see that it's not lazy right but you see that it's very basic and very barebones subconsciously you are going to identify the program or whatever he's selling as very basic in Bare Bones as well and a lot of times people do like the bells and whistles which is exactly why you can see I added a little bit more of a design element and some animations in this page but of course we will be getting to that so you can see th this sales page right here I'm absolutely confident anybody watching this right now could easily create this right now today right essentially it's almost just like a a Google doc you're just filling in the words putting a video there it's just drag and drop right super simple this one is just as simple it really really is just as simple except it's just it would take a little bit more time and it has a little bit more effort put into it okay so I'm going to take you through exactly what it is and exactly how it works okay so as you can see here I have a thumbnail of myself I didn't use uh homeboy thumbnail over here just decided to use mine and essentially it is a picture of me with the product photos in the background and of course we're going to get to the product photos cuz that's another thing that's very important that the other guy Mr Alex actually didn't incorporate he's probably losing out on money with another thing that I really want to share with you guys is that if you create a landing page like this and add it to your portfolio it is going to be so much easier for you to get copyrighting clients imagine a copyrighting client gets on a sales with you and they're like well show me some of your work and you send them something that's absolutely bomb or you're like yeah so I worked for this dude right and hypothetically and you see a sales page right here this is how it looked before right and then I proved it to this and the conversions went up and we made more money then they're going to be like well this clearly works cuz I mean look at the difference look at the difference look at how much better it looks and I can definitely see why people would buy this one so here is my rendition of it I'm going to take you through everything more word by word and then I'm going to take you through the actual structure that it's going through and the actual document where I put all the words and really how I made it I'm going to give you a quick preview of the drag and drop software that I'm using this is actually created on a software named kajabi there is a million in one different landing page softwares that you can use and they are all very very simple I extremely confident that if you can put together some Ikea furniture my man like you can easily create a a landing page just like this that you can again sell for two to 3K for each of them cuz if you really think about it homeboy over here probably paid somebody at least a grand to create this and he's he's making tens of thousands off of it every single month probably over 100k but I digress so in less than 60 days you can Master the most lucrative skill set for 2023 build wealth from Ground Zero no experience needed okay that is my rendition I find it punch here the only thing I might change is the word lucrative some people might not know what that means it's not necessarily like a fourth gr reading level type of word so I might change that if I was trying to make it perfect but you know I find it better than this one but again the only way to tell is to split test then of course you have the vssl um I didn't actually record a custom vssl but this is what it might look like and then the button okay so as you can see very similar to what he has here and then of course the you're about to discover so same as his readon to learn except my bullets I'll show you exactly why I made them like this and how they're made you're about to discover the most in demand High earning skill set that anyone can make money with in 60 days or less even with no experience it's very simple very easy to understand and very Punchy whereas when you go over here the most valuable impossible to replace especially with AI skill set you can possibly have and how to master it in 30 days you're trying to cram way too much stuff into it it's most valuable and possible to replace especially with AI it's like bro get to the point right it's a lot my personal top 1% strategy I've used to build software companies that practically run themselves and generate me over six picket per year the MVP checklist that allows you to come up with million Doll ideas without committing to years of trial and error again very very simple very Punchy and then here are essentially my scroll Stoppers right now I want to take a second to just talk about design as you can see this looks a lot different from this is it better for say I'm G to say would probably get more sales I'm going to go out on Limb and maybe say that it looks more professional because it looks like it took more time to create now I also want to say that these Graphics literally anybody could create them they're so easy this is literally just a paintbrush tool and I just did one click over here one click over here one click over here this is a paintbrush tool I'm not going to show you exactly how to do it cuz this is not a a graphic design Channel but guys like watch one 20-minute YouTube video and it'll be done boom you're good to go this again this uh background stuff created in canva canva is a completely free version of Photoshop pretty much this photo here on the right was created with mid Journey which is an AI Graphics Creator like guys it really does not get any easier than this and I was not kidding when I say somebody at this skill level of this sales page could also create this one right it's it's not a matter of skill you really do not have to be a designer to create this the one business opportunity in high demand that practically nobody is talking about as you can see here like I said this is the belief shift copy so this is essentially where I am relating to the reader and also giving them value and shifting their belief so if you've ever scrolled through Tik Tok or Instagram for longer than a few minutes you'll already have seen the boom of wealth building business models smma Drop Shipping affiliate marketing day trading Etc do they actually work who knows but here's what I can tell you about each of these methods they're overcrowded with people looking to get rich quick highly complicated and not beginner friendly and will have virtually zero demand when AI inevitably advances so how is someone actually supposed to get wealthy in 2023 without resorting to these oversaturated business models there's a completely new opportunity to build wealth that no Tik Tok gurus are talking about yet one that requires no experience or degree has basically infinite potential for profits and can be learned in 60 days or less and as you can see he has something similar here right I essentially took what he has and I made it in my opinion better the thing is he's talking about like crypto and he's getting really complicated with it it's not as general as it should be because essentially he is running Instagram ads over to this uh this page here right and chances are people don't know what A moonshot is for example or what that means in crypto and things like that okay so that's why I change it to the way that I change it to you can generate cash flow while your software does the heavy lifting for you that's my scroll stopper his is you make money based on all the market needs I think mine's better um I'm not going to read the whole thing again you can pause the video and check it out if you would like don't just take my word for it here's some of what our students are saying and then of course we have some student wins which again are the exact same student wins that he has also check out exactly how I put them in there right so I put their actual results and then the screenshot and then their actual result and then the screenshot why again because I want to optimize for the people who are just scrolling through and not reading everything when you come across this in order to actually see the WIS you have to do work and read over here read over there read over here read over there and read through this and read through that and read through this people don't want that right so I'm making it just highly highly consumable all right when you optimize for consumption and you put a lot of value in it man page is going to convert going to convert like crazy my people something else that is so important that I do not want you guys to miss out on are product mockups right that's what they're called Product mockups essentially is a visual representation of what someone is getting this is so important because I mean look at this what am I actually getting there's no photos there's no pictures there's no nothing all it really takes right and guys I paid a graphic designer like 20 or 30 bucks to create each graphic boom over here done boom over here done but now it feels like you're actually getting something tangible and this is increasing what I said before perceived value and when you just have that perceived value through the roof you're going to be making so much more sales so the 6 we no code boot camp so you can Master creating no code software my MVP checklist that teaches you how to create and validate ideas that will bring you easy cash flow in the short term and massive wealth in the long term $1,500 in value just for that and here is the uh mockup over here on the right and then another mockup the mest touch launch strategies the tried and true mest touch launch strategies which I've used to start strong and keepy momentum for yourself and your happy paying clients weekly calls with me where I answer every question you have and hold your hand on the path to success and constantly updated modules to teach you how to use other not code tools no more guessing with we web flutter flow or make.com for advanced automations okay so great as you can see here this is what's called feature benefits right so the feature is the launch strategies the benefit is that you can start strong keep momentum for yourself and your happy paying clients right weekly calls with me is a feature but the benefit is that I answer every question you have and hold your hand on the path to path to success the reason why this is so important is because a lot of the times people need this translated for them so that they can see how exactly it will help them the easy way to do it is just put what it is and then say what how it will help them or so that you can right that's a very very easy way to transition from feature to benefit all right and as you can see we haven't gone through anything complicated here right all this is extremely simple extremely easy and anybody can do it and as a bonus to guarantee your success my personal branding Master Class learn how I scaled from Z to to 100K followers on Instagram in 95 days if you want to position yourself as a top player in space this is how you get a weight list of high value people practically begging to pay you to create their next big idea,000 of value and then some other bonuses lifetime access to past courses and access to my private job board with of course some benefits under there you get everything for not 10 grand but get it today for just one grand bam and disclaimer important so the reason why disclaimer is is the scroll stopper here is because people are are much more likely to read this and they are looking for an objection okay so at this point they're like okay it looks good it looks good it looks good but like where's where's the bad news people's head just they're like problem finding machines they want to find what the problem is find what the downside is so when you give them a disclaimer SL something that's important now they're going to be like okay here's here's the catch 2024 can either be the year that you take control of your financial future and live the life that you deserve or complete another year of wanting to start trying for a bit then ultimately ending up right back where you began okay so this is essentially my Crossroads close you can do this or you can end up exactly where you started but because I want to make 2024 your year I'm giving you the chance to snag the no code boot camp for only 997 but as soon as January 1st hits the price increases to 1497 and will either stay there or go up in the future so the choice is yours a let this opportunity pass you by live another year stuck or B take advantage of this wealth of building forever skill and profit from one of the biggest marketing trends that nobody is talking about yet hundreds of students are already making money inside the no code software boot camp if you let this opportunity pass you by you'll be forced to stand on the sidelines watching others learn high value skills make over six figures online and win at life the choice is yours we kick off our first class this Monday hope to see you there Alex boom so again we got the urgency we got the real true urgency SLS scarcity and then we have the uh the crossroads Clos right here I mean guys doesn't get much better boom boom boom all done so I'm going to really quickly take you through what it actually looks like inside of the program and how you actually create this so as you can see guys look it's all just drag and drop I go here to edit boom and then I could change the video I could change the photo I go over here I change the text over here on the left guys super simple it just doesn't get much more simple than that um anybody can do this again I really want to stress that anybody can do this and make money with landing pages or creating funnels for businesses because creating landing pages and funnels is one of the best ways to actually generate wealth in 2023 and 2024 the reason being is because every single business needs multiple of them every single business needs a bunch of opt-in pages registration Pages landing pages sales pages and everything in between right my small business we have like 10 pages in total 10 landing pages in total um and there are going to be businesses much bigger than mine they're going to need dozens okay and they need somebody to create all those quickly efficiently and effectively and that could be you so guys I wanted to really quickly run you through the structure that I used for this landing page so very very simple headline vssl which means video sales letter then the Intrigue SL benefits the belief shift copy plus introduction the testimonials to build Authority here's what you're going to learn inside the program here's what you get inside the program the value stack which is where I'm showing you you get this course this course this course this bonus this bonus this bonus and then the urgency SL recap copy okay again really that simple anybody can do this so guys now you know exactly how you can create landing pages that are going to generate over hundreds of thousands of dollars for your client and you can sell to them for two to three grand and of course if you want to learn more about copyrighting and how to actually get clients and get clients to pay you this much for landing pages I have a whole bunch of free courses on YouTube that I will actually put on screen right now that you can watch after this one anyways guys that's it for today and of course I will see you guys on the next one peace