MIU MIU's Top Luxury Brand Status in the 2023 Lyst Fashion Review

[00:00:00]as the year is drawing to a close and we are looking forward to 2024 the list index that does their quarterly you know updates on the hottest Brands the hottest products and all of that also does their year in review and so I thought that we would have a look through see what they've given some of these titles to so there's like brand of the Year logo of the Year all of that have a little discussion see if we agree right because a lot has gone on this year I will have the full report linked below so the first thing is brand of the Year okay so I haven't looked at this previous to this because I wanted I wanted us to go through it together okay a shared experience this does not surprise me in the slightest okay Mumu we have been it's been constantly chopping the charts this year except for Q2 where Le bumped it off it really seems as though since that controversial set that was doing the rounds we really haven't been able to keep Mumu out of our mouths um good for the brand because they were you know quite dormant for a bit before that but let's let's see what they're saying it winning streak of viral products so they did collaborations with New Balance churches um they had it girls being the face searches increased 39% year on year and I will say when it comes to ballet flats which we know are going to just like keep going and going and popularity they've been all over the runways for 2024 really it was meum that set off them becoming such a thing right because before that yes there were brands that were doing ballet flats but nobody was really kind of like taking it seriously as a trend and then Mumu came out with their ballet flats and then here we go all of a sudden everybody's coming out with ballet flats it's the thing to do so okay interesting I just wonder how long they'll be able to give us what they've been giving us right it's Prada but sexy essentially you have the basics and the wearen of parts of it like the hoodies the sweaters um the shoes stuff like that mixed with like the shortest little minis skirts you've ever seen or like you know tiny tiny little bralette yeah you know sparkly sparkly little hot pants so how long can sexy Prada continue guys if you new here my name is Cassie and I'm a self- diagnosed luxury addict I have vide on Mondays Wednesdays and Fridays so if you like luxury fashion then you're going to love it here so head down that subscribe turn on the Bell become a member of our luxury addicted family when are we going to rehab never okay now we are moving into logo of the Year well and truly deserved this is the LOE anagram purely based on the popularity of the L tanks does this deserve to go to this brand I cannot think of another brand that would sort of rival it had the success of the tank tops that just kept flying off the shelves you also then had things like the anagram jeans and what I think is really good about the L logo which obviously the more popular L gets the more more and more people know it but it's less of an obvious logo compared to Brands like Gucci Louis Vuitton Fendi stuff like that those are so so much more noticeable and I think because of the the cursive curliness of those L's that form the anagram together does it then make it a little bit more like if you know you know in an odd way and clearly everybody's very much in the if you know you know mood yeah the anagram basket bags have secured cult status with searches 170% year on year in April the anagram tank became the hottest product of the second quarter with searches Rising 132% while the anagram genes reached an all-time high in June get me on the team get me on the team coach okay let's move into the trend oh the no pants Trend uh okay I mean I wish that it wasn't that much of a trend but it is okay cuz some of us some of us don't want to get that much of our legs out you know anyway so let's see what they're saying follow the rain of last of the micro minis skirt hemlines continue to shorten blah blah blah embrace by the likes of Bella haded Rihanna Kylie Jenna Jenny Kim the underwear is outwear okay okay apparently Emma walked down the runway in these gold sparkly pants and searches for the brand spiked in 24 hours I don't know I was like is it one of those Trends that's like not wearable for the dayto day like are you just going to be like roaming around on a Thursday evening and see somebody do the no pants trend I think I'm a little bit deluded because you would see that in New York I'm not a fan this one like more than happy to leave this year listen not everything's for everybody that's not for me the shoe the shoe of the year I feel like I feel very Under Pressure you know I feel as though I should be be able to guess this one the shoe of the year I mean I would have said the ballet flat no I'm going to stick with the B flat thank you okay so before I read the little like description the one that they've included here is the aiia one here's my thing with the ballet flats we saw it really kick off with the mumu ballet flat going very much true to what a ballerina's shoe looks like right within the Realms of fashion then we saw the AAR ballet flat takeoff and that was done in a bit of a different way because they were done in mesh they were done with crystals and all of that so then you're getting the sort of harder Edge to a ballet flat and so I think this is what we're going to continue seeing I think the sort of ballet core Vibe is being left behind a little bit more and but the ballet trend is very much still in full force interpreted in maybe bit more wearable bit more durable bit more everyday way 2022 was the year of the naked shoe oh so they're doing like sheer Footwear okay buyers $850 mesh ballet flats worn by Jennifer Lawrence and sfia Richie the hardto buy shoe quickly Rose to cult status fine I will give myself 3/4s of a point the sneaker of the Year oh it's going to be an Adidas samber or an Adidas gazelle probably a samber isn't it here we go searched every 1.7 minutes on list the Adidas ambis and seeker of the Year warn by everybody okay it seems as though everybody except me has an Adidas samb sneaker it's not my vibe it's a bit too flat to the floor if you ask me you know I like a little bit more of an Air Force One look a little bit more of a platform sneaker that's just my personal Vibe but there we go the Adidas sber sneaker is it because it goes with everything yeah it's easy it's comfortable I I've never I've never tried it but I assume I assume if it's this popular it's got to be it's got to be all right you know quite comfy generating 863 million views on Tik Tok W oh yes Wales Bonner did the pony hair versions okay and searches skyrocketed 13,22 2% wow in the week it was released so Buzzy Buzzy Buzzy shoe okay the bag the bag of the Year okay this one I'm actually not going to guess I want to see what they've put and why okay and I'm scrolling down I'm scrolling down oh it's the Unico it's the Unico enters the handbag Hall of Fame and it is apparently unico's bestselling bag of all time uh it's a moon shape you know it comes in different colorways 119 million views on Tik Tok there you go I mean it's a fine looking bag it's fine does it tickle my fancy does it make me dream no not really but does it do the job is it practical is it under how much was it $20 what more could you ask for really power dresser of the year here we go Jenny I mean she's just been has she worn anything that wasn't good this year I'm absolutely not surprised what does it say here uh Chanel Ambassador yes okay and also I love that the Chanel looks that she was pulling were the nicest of the runway um Met Gala yes she wore the Vintage piece in May she dropped capsule collection for Calvin Klein yeah I mean she's a nit girl Jenny Kim it girl kill it woman right the tour I love that I don't think that was on the list for last year of course it was beyond say tour because every single show she was turning out a different look we've seen tours where it's like yeah all the costume design is done by one designer and you know the shoes are lubaton or something like that right and this is the first time that you're not getting the same looks every show you don't know what's coming we're getting these like one of one pieces done ranging by the way in sort of like how well known or popular so you've got all of the jewels of of the show um are Tiffany and coat then you had LOE custom mug glair custom Brandon Blackwood custom Vace custom oh that was a good look um it was just insane with over 600 custom looks designed for the for the occas 150 of which were never worn I need an exhibition I need the Met to put on a Renaissance outfit I need to see every single one I need to see all 600 I need to see the ones that have never been seen before I need to see the ones that we saw on the show I need to see every single one over the span of 56 shows she worked with established Masons and smaller labels after she wore the hands bodysuit designed by L I mean this was the one that just like set it off right searches for the brand Skyrocket at 140% on list her rhinestone tank and cut off shorts designed by Mumu sent demand soaring for the pieces I just feel as though the threshold for tours with like Beyonce Taylor Swift I mean we're up there now you can't just like go on and just sing and sod off power fashion couple here we go we knew it Fashion Killer and I mean what I especially Love Rihanna goes without saying okay this woman has been dressing with a capital D for the moment she came on the scene okay but what I really really love as well is asap's fashion I love asap's bag collection and this is what I really need to get into the weeds of this man just like with his nice little Kelly rolling around beta bag after beta bag the couple's Newfound ponant for beta vetta has contributed to a 35% rise in demand for the brand since March searches for the Andy armo bag right as we know increased 263 after ASAT Rocky was spotted holding the pink version love love love TV show succession succession singlehandedly right through ludic ludicrously capacious bag the amount of Laura piano worn on the show by Kendall Roy changed the trajectory of what was like trending in fashion okay was quiet luxury bubbling along in the back background yes but let's be honest if succession hadn't been giving us those moments it would not be as much of a trend as much of a chat as much as everything as it has been I will I will put my soul on that okay what are they saying in a Vibe shifting Collective swing of the fashion subconscious 2023 was heavily influenced in quiet luxury while many factors contributed there is no doubt that much of the discourse was fueled by The Uber luxurious minimalist clothes worn by the Roy family in HBO succession an excellent show if you haven't seen it I strongly strongly suggest it's phenomenal the Wardrobe Department was full of Bruno Cinelli Ralph Lauren Tom Ford zenya following its release in March searches for Kendall signature Laura piano baseball cap increased 95% on list the ludicrously capacious Burber tote saw 130% spike in searches over a six-month period were they being searched for to look at the ludicrously capacious bag because I would not be surprised if the sales went down okay the campaign the campaign I already know it it's going to be Jac Moose's use of AI and it's going to be the first one and that was the LA Bambino as buses soding nailed it okay Jac moose when it comes to marketing know what they're doing they're very very good they're so good at doing something different capturing people's attention it's just brilliant it's so creative uh Jac is super cretive brand storytelling use digital effects to create a slew of impactful digital marketing moments and because of this a loot of other brands have gone hold on a second we need to be doing the same have I just been I've just been calling this AI is this even AI cuz they're saying here it's VR it's VR it's AI it's all of the twetter things that I don't know anything about interesting the fashion show of the year was the Versace fall wi 2023 in La had Nami Campbell Gigi Hadid Kendall Jenner and oh and the front row was bulked out okay with celebrities it was on Oscar's weekend okay fair enough I see how it had even more even more fire 39.8 million views on Tik Tok and searches for the brand increased in the days following the event by 44% front row dresser has been given to Kylie Jenner noteworthy looks the appearances at skia PR's oture yes when she did the lion you remember in January her lion her dress went viral driving 64 billion views on Tik Tok and in September search has increased 57% for halterneck dresses in their entirety after she attended the skia pelli show in that gown wow it was a sudden good gown but really I think we need to give it to Daniel rosebury for that oh stunning okay what's next viral moment and it's gwenth paltro at her Court proceedings or whatever it was and what quickly turned out to feel more like a limited series than a court case yeah oh Court core she became the face of a new micro Trend Court C what are you wearing to court I mean it was just very quiet luxury wasn't it I mean okay did we need to have like a did we she was the viral moment of the year I I could have been more now anyway okay the Tik Tok moment oh it's the Tabby shoe swiper of course it is I've spoken about this a couple of times girl goes on date with guy they go home afterwards guy goes home in the morning steals her tabies she goes on Tik Tok blasts the hell out of him he then has to come and return the shoes first of all 178 million users became invested in that story and Searchers for marel tabies in general went up 342 per. okay so fair enough the rising star kit Conor oh okay okay listen the Gen Z is a gen Z man I'm a millennial good for Kit wonderful # kit Conor fashion has gained 5.9 billion views on Tik Tok What good for you kit keep killing it the brand to watch darara fogu come on one of London's buzziest young brands darara has been growing a large fan base since it's debut in 2016 but this year we really saw so much from her um Margo Robbie wearing her designs for some of the like um a press there was an evening look she did in red um Kylie Jenna wore a red look um knife dress that Harry nef wore for the Barbie premere I mean it's just Zena has been worn blah blah blah year on year searches for the brand have increased 89% we're only going to see more from her and this is what this is only what I hope I think she's absolutely brilliant she also held an insane Halloween party what was the theme it was like sort of Victorian something or other anyway everybody invited looked incredible it was like the hottest most fashionable little Halloween party in existence so there we go what do we think of the lists year in review I think that there were some bang on judgments there there were a couple that I was like really 2023 has really been all over the place in terms of fashion and let's see what 2024 is going to bring let me know your thoughts on the report I'm going to leave a link to another video over here in case you haven't already seen it have an amazing morning afternoon or evening wherever you are in the words of my father if you've enjoyed it tell your friends if you haven't keep your mouth shut I will see you in my next video Mah bye guys