Copywriting Fundamentals: Email Marketing Structures & Strategies

[00:00:00]what's up everybody in today's video I'm going to be showing you exactly how to go from zero to 10K a month just by writing emails that you can sell for two to three hundred dollars each even if you are not good at writing Okay because I'm going to give you in this video proven copywriting structures to write emails that can make businesses thousands of dollars and not only will I be giving you the exact formula on how to do this but we are also going to be taking a look at some emails and breaking them down line by line so you know exactly how and why they are able to make these businesses thousands of dollars and guys possibly the best part of this whole course is that it is 100 free you will not be paying me a nickel okay on the house the only one thing that I ask from you guys is that you go out there and take the information that I give you in this video and make some money so without any further Ado let's get right into it so welcome everyone into in the free 4D copywriting email course now let's get right into it I want to First go over some real success examples so that you guys know how possible this really is for you so over here we have my boy Owen of course and Owen my friend has earned over eleven hundred dollars with copywriting just by writing some emails right and he wrote some Instagram captions and some landing pages basically and then over here we have my boy Benjamin who's earned over 3 000 Euros I was gonna say pounds but that's actually Euros actually he made around 3267 as we can see here just by writing emails just from copywriting writing emails and then over here of course we have my friend David who has made over four thousand dollars with emails collectively okay and of course perhaps the most important example of of all is that of my own okay so I have a couple examples here there's some things blurred out obviously because as you can see in here we discussed some things that were NDA which means non-disclosure agreement so I basically say hey it was great to meet you yesterday as promised or she said hey great to meet you as promised um the NBA form we sent to your email yada yada yada she also says also I'm curious how much do you typically quote per email basically guys I want to bring this up because here's the kicker right is that we already agreed that I would write emails for the company and we didn't even discuss price yet because the price they don't even they don't even really care about it because these are business owners this was an eight-figure business meaning that they're making 10 million dollars a month so listen to this I say hey it was a great to make your acquaintance blah blah blah it's overly formal because of how nervous I was guys this was like one of my very very first clients that I actually charged right so just looked over the NDA uh and we'll get it over to you blah blah blah my typical quote per email is typically 200 wow I was really really it was really typical back then wow anyways so I go on to say uh yeah it was a pleasure blah blah she says Hey Tyson sounds great thanks for confirming please send over the email copy before tomorrow looking forward blah blah she was basically like cool notice how there was no haggling there was no negotiation basically there was almost no mention of the price other than oh yeah by the way how much do you charge that was it but why is this guys let me tell you one of the best ways to generate wealth is in the service industry and what you need to do is find a way to solve problem solve problems for rich people that's basically it find rich people that have a common problem and solve it and that's basically what copywriting is because not only will you learn more about business but you'll also get paid to do it these people bro I can't even tell you how much I actually learn by working with these people okay it was incredible it was almost like they were funding my education in business and now I run my own business and I wouldn't be able to do that if I didn't work for these businesses so needless to say guys the opportunity is clearly endless very very endless so without any further Ado we're going to get further along in the course so here's what you're about to learn so first of all you're going to learn why emails are the best way to reach 10K a month you're going to learn a little bit about email automations and email sequences then we're going to go over some email structures that you can use to write converting copy okay so all emails are structured you're not just going to be sitting there looking at a blank page and trying to figure out what to write now I'm going to show you exactly what to write and how to write it okay I'll also be going over how to write multiple types of email sequences the ins and outs of emails that sell and of course how to perfect your email copywriting strategy and where to go from here guys this one is going to be a banger so moving on to get all the value out of this course there's a couple things that you need to do no this is not like a book where you just sit here and take in all the information you're like okay yeah that was good I felt good about writing that like no this is literally designed to get you results as fast as possible okay so in order to do that you must follow these steps first of all save this video for later by leaving a like reason being is because it's going to be a long one I'm not gonna lie it's gonna be a long one it's not going to be no little seven minute no 20 minute video this is going to be a colossal video okay because I got a lot of stuff to cover with you guys we're gonna be doing a complete master class and I'm going to be speaking with you as if you were a complete beginner okay I'm gonna leave nothing out so it's okay to leave this video and come back to it but if you're gonna do that leave a like so that you can find it later because you can go into YouTube go to look at your liked videos and it will be right there for you to pick up where you left off next up you're going to want to follow every single step throughout here I'm going to be giving you action steps that you're going to have to follow next up ask any questions in the comments I'm just going to be 100 honest if you don't have questions by the end of this then I don't know if you were really paying attention Okay the thing is that we're going to be covering so much that you're gonna have a lot of answers but those answers are going to lead you to a lot of questions okay because right now you don't know what you don't know but when you go through this you're gonna learn a lot but then you're gonna understand what you don't know so you're gonna have questions naturally this is how it's going to go next up you're going to want to take notes and watch certain parts again like I said we're going over a lot and although I'm going to be going over things as if you are a beginner you can already tell that I am going to be sitting here belaboring the points or droning on and on and on about the same thing like no I move quick we do things quick over here business is about speed we got to get it so make sure you take notes and watch certain parts again if you were confused or if you're stuck or you don't know what to do just come back watch certain parts again and of course we are moving on guys part one okay we gotta understand the goal of emails because a lot of people get this wrong first of all the goal of emails is not to sell but to make money I know it doesn't really sound like that makes too much sense but we're gonna it's gonna make so much sense to you as we go through this next up value 80 promo 20 one of the biggest objections I hear when people get the idea of email copywriting is their way they're like wait wait I don't get it I don't actually buy anything for my email all the time when I get those promotions spammy emails that are selling to me I always put them in the trash exactly exactly that's why it works that's why it works so imagine if you were just extremely into I don't know playing playing piano you were really trying to learn piano piano was basically all you did all day you're just trying to master piano at any and all costs and you have this really cool pianist that you really like maybe they have a YouTube channel or maybe they just post on Instagram or whatever and you're on their email list you're going to open up those emails why because they give you helpful tips tactics strategies to master piano let's say or they're just entertaining or whatever you're gonna open those all the time so let's say 20 that's one of every sorry yes one of every five goes ahead and sells to you or leaves a link at the bottom that says by the way I have this full in-depth program step by step on how to do this XYZ if you want to get into it all you got to do is go here and then those people buy and that is how we do it that is how emails make money we're not selling people junk we're not spamming them nothing like that okay it's literally mostly value a little bit of promo and the promo is not even hard selling it's literally just by the way here's a link it's good it's just as much as that right so first of all first misconception you know myth busted let's keep going guys emails are considered the PowerHouse of marketing campaigns I want you guys to understand this so when it comes to emails right you need to understand just how effective they can be so I have a photo here we need to understand now email marketing on average okay and this number varies between 36 and like 42 I've heard as well right so between 36 and 42. so 3600 return on investment what does that mean that means for every dollar that a business typically spends on email marketing they get 36 dollars in return let's extrapolate that you spend a thousand dollars on email marketing you get 36 000 back ten thousand dollars on email marketing you get 360 000 back do you understand why selling an email for 200 to 300 literally is nothing it's literally nothing to these companies and that is so much more than things like search engine optimization or things like pay per click or things like paid social media guys paid social media is literally 95 return on ad spend you understand that guys you see Instagram ads and Facebook ads and YouTube ads all of the time you see them everywhere all the time but understand that those are not nearly nearly nearly as effective as email marketing let me tell you why you see when it comes to the world of advertisements there's only a limited Supply there's only a limited supply of users on all of these platforms meaning that the more people who use ads the higher it costs to run ads okay they're just going to go higher and higher and higher and ads are going to be harder and harder and harder to become profitable but my friends email marketing will always stay the same so yes as you can see clearly by the data email marketing it's in high demand right now but it's only going to get higher my friends the opportunity is endless we'll just leave it at the opportunities endless moving on why but why do emails dominate we know that email is dominated but here are here's why emails dominate first of all they are set it and forget it in email automation or sequence can be set in place to send automatically when someone enters the email list and can be automatically updated based on the actions they take example let's say somebody joins a list right joins your email list you don't have to email them manually or send it manually you could have it send automatically one day after somebody buys this product send them another email right and let's say just example that that first email you send them is oh by the way here's another product now you just upsold that person you told you turned one sale into two by doing literally yeah and I don't think you really understand this literally nothing you wrote the email you put it in the sequence you left it alone now every single person who buys gets an upsell day after they buy this is how it works this is why it's so so effective this is why charging 200 for one email that you can use again and again and again and again and again is literally astronomically low okay like I said one of the best ways to start generating wealth is discharge rich people and and find problems with them solve those problems right charge them an amount of money that's a lot to you but not a lot to them and that's how you get started next up you can make them highly targeted you're able to tailor your emails on the subscribers actions how they got your email and even if they've opened or clicked the links or not so let's say you send somebody an email for a product they click the link but they don't buy you can message them again saying hey I see that you checked out my product you wanted to buy it but you didn't actually follow through was there a reason and sometimes people will be like yeah actually um I was looking at it and my card wasn't working and then maybe you can fix their card information or give them a different type of checkout or something or you can just basically remind people yo you were about to buy and then a lot of times people just be like oh yeah I was about to buy or maybe they got distracted maybe something happened so they'll call them back and they'll buy because you simply sent them an email automation that again is set it and forget it okay next up it is easy to build a trust with your subscribers through an email list guys people won't choose to buy from you until they know like and trust you okay you don't buy from randoms usually you can build a relationship with your email subscribers by giving them value up front and then offering them products later in marketing this is known as warming up leads okay so when somebody subscribes to your email list and you just start spamming them with links to telling them to buy Here buy now go here do that people obviously are not going to like that so what you want to do is build trust up front how do you do that well like I said going back to the piano example you say okay here's some here's some tips here's top 10 tips on whatever how to play piano better and then that people get that value they say yes thank you I appreciate that they build that no like and Trust factor and then what happens then you keep sending them more value and more value just like that and then every once in a while you say hey here's some more value by the way I do have a product if you want to get a whole Library full of value and that's going to convert a lot of people because they have that no like and Trust Factor now you're not a stranger anymore people don't usually like to buy it from strangers but your favorite YouTuber sure I mean you've gotten you've already gotten so much value from all of their videos they've already taught you how to start playing piano so it wouldn't be a crazy idea to buy something from them purely out of just the feeling of reciprocity you want to do something nice back next up why emails are the best way to reach 10K a month emails are so powerful and business owners like they really cannot be bothered to write write emails and set up automations and this basically poses a huge opportunity for email copywriters guys usually right clients for people who are entrepreneurs or have their own business maybe they're doing something like real estate or maybe they're doing something like credit repair it's not really that reasonable to think that these people are going to be super techy and want to do the email Automation and blah blah blah I'll tell you right now a lot of people who are in business the first thing that they do when it comes to a task is they love to Outsource it they would just rather not do it so all I got to do is Outsource it to you you show them that you can make that you can make the money and boom it's done when writing something like a sales page the problem is that it's a one-time project that you won't be required to work consistently right so copy letters sometimes can go in and write somebody's sales page like boom here's your sales page well they're not going to need a sales page every week or need a sales page everyone but but with emails what you can do is send a daily email to your list right set up the automations set up the things in place so that they're all done and you can start sending daily emails so now you have a whole pile of emails you can choose from for where you want to put them in the automations where you want to put them in the sequences everything of that nature next up with email copywriting it's an ongoing process to write the best emails and set up automations to optimize every campaign like I just discussed this means you're able to close retainer deals meaning ongoing and bring in two to 4K every single month from just one client close three of these clients and you can make a steady 10K a month from writing emails guys all it takes is maybe about writing two emails a day how long do you think it would realistically take you to write two emails a day I don't know an hour two hours maximum if you're like really going hard at these emails and like I said let's say both of these emails you sell them for 200 each like I did in that that last deal that I showed you guys 200 that's 400 a day four to 100 a day at the end of a month 30 days if my math is not correct my math is not incorrect what is that 12 000 a month this is why I don't do math in public but it's a lot of money okay you can make a lot of money clearly right as I've just showed you guys like I said if you want to make a lot of money quick solve problems for rich people charge them what's a lot of money to you but not a lot of money to them this is how you start this is the best way to start a service based business anyways as we keep going part three we're going to be breaking down emails this one's going to be good this is going to be good so um the email that we're about to get breakdown there's a couple things right there's a couple reasons why we're doing this so first of all this is proof that even big creators don't have good copywriting or marketing okay the guy that I'm about to show you is not a small entrepreneur right he's rather quite popular but his copywriting and marketing as we're about to look at is not very good next up it's easy to improve copywriting especially with AI which is what I'm about to show you so I went in made a few tweaks to this guy's email by myself I actually didn't use AI in this particular instance I have a whole nother free course on my channel on how to copyright with AI anyways we're going to talk about that later okay let's not get ahead of ourselves next up this email is indirectly makes thousands of dollars every single month okay because this is one in his automation so I'm gonna go in here and look at it so as we can see here this email is from fitx Fearless okay and of course it was improved by me I made some tweaks and I'll show you exactly where I did that this guy you probably can't see it very well but this guy is literally how many subscribers 308 000 subscribers so this is not a small dude right this dude does not have a small Channel so let's look at it the subject line is why dating apps don't work for you why dating apps don't work for you okay so why would somebody opened this obviously because they're somebody who wants to get in a relationship or wants to get girls whatever basically let's do this a dating coach or whatever right so now he's going to tell you why dating apps don't work for you and of course that is value he's leading with value he's leading with you're going to get a benefit from reading this because after you read this you're going to understand why they don't work for you so it starts out like this dating apps don't work this is the kind of BS I hear on the daily for men okay and I've annotated over here right I've put some I will go over the annotations later but dating apps don't work this is the kind of BS I hear on the daily from men but what they really mean to say is dating apps don't work for me when I tried it but we all know that there are guys killing it with dating apps my students included and the convenience is unmatched yes you should still learn to code approach and talk to women but if you're genuinely busy accomplishing your goals and you still want women in your life then you're not going to be able to cold approach every week which is why you need to master online dating and if you're getting almost no matches not matching with the quality of women you truly want or you can't get girls to meet up in person then I promise you there's something you can do to fix that don't blame the algorithm don't blame the apps and don't blame the state of women today it's you but the good news is that if you're the problem that means that you're the solution but now you're probably wondering well how do I fix this problem so I can start getting results on dating apps well I wrote an ebook with my seven cheat codes for getting better results with online dating and I want you to have it for free just click the link below to get instant access FedEx for your list so there's a couple things that we should go over here note that we're gonna go really really deep into how to write these emails but I first wanted to show them to you so that you can have better conceptualize what I'm talking about when I go through the points uh one by one so the structure here right is basically all the structures have like an acronym right this one is DIC basically stands for disrupt right so disrupt is something that grabs somebody's attention next is entry Intrigue is something that is going to make people want to keep reading and then click right or CTA right basically telling somebody click here go here do this do that all right so obviously the the Intrigue here is that dating apps actually do work but they don't work for you because you haven't been using them right but it's really important to use these dating apps because if you're somebody working on your goals that's they're the most time and energy efficient way to I don't know get dates therefore if you want to learn how to do that or if you're having any of these problems then you should download my free book now a couple other questions that we need to answer here why is he giving away for free I thought we were supposed to be making money here good catch well there's a couple cases listen up maybe take some notes okay because I don't know this might blow your mind and blew my mind when I learned it so a couple things first of all this is called training the subscriber to click right this is getting them used to clicking links on the internet you know we all we all have heard those people who have like clicked on link all of a sudden their Instagram is hacked and they got some freak in their Instagram DMS and it's just something that they don't want to happen or their computer gets bricked because uh they download a virus or they get some sort of malware okay so by giving them this link and being like you know it's free blah blah blah people now get used to clicking the link they're trained to click they're like okay well clicking on this dude's link is not going to destroy my computer so I might as well do it more often right so first of all you're just getting that out of the way you're training them to click that's the first thing second of all is that this is the top of a funnel we're not really going to get into funnels today but I'll give you basically the the shortened version rundown you go here and you download the free resource after you download the free resource it takes you automatically to a uh I don't know a course or a different ebook that isn't free right so you get the free ebook but then it also says hey by the way this other ebook is here and it's not free I think it's like 97 bucks and then you go there and then people have the option to buy so this email as you can see it looks completely innocuous there's nothing selling in here there's no salesy stuff nothing right in fact it even offers you some more free value at the bottom but you can be assured that although this email doesn't sell it makes money now you guys understand what I'm talking about so that's just one email that we're going to go over but there are some more okay but first we need to talk about email structures now you guys already had a little bit of a preview to DIC disrupt Intrigue and click we already went through that next up is Pas we go over we start with the problem slash pain we go over the agitate and then we talk about the solution and next up we have hso this is hook and then story then offer and next up we have one that I've never even revealed before although it's pretty simple it's called the listicle email okay all right this is basically a list of valuable points for example three tips to get more clients it's listical you have one do this to do this and of course we're going to be looking at examples of every single one of these guys I am not leaving anything else out I'm not leaving anything out this is the most free value ever given away for free ever moving on so first I've got to show you guys the DIC email let's check it out so this subject line says why celebrating wins in your Biz is killing your success so here goes so you just caught a big break in your coaching business hit a career Milestone or accomplish the goal before you go out and celebrate the big win I have some advice for you don't that's right don't celebrate that win and I know that might sound harsh but here's why I'm saying this most trainers never see six figures a month or build that hands-off Fitness Empire that generates income while they sleep and it's because every time they hit a milestone or accomplished some goal they celebrate they derail their momentum you ever see a rocket ship launched into outer space they've got these massive boosters that generate a ton of thrust that pushes the rocket upward and only once the rocket ship reaches orbit do the boosters release the release and fall back to Earth why is that because the amount of effort it takes to gain momentum is a hundred times more than it takes to maintain it so when you're reaching so when you're out celebrating in a big win you're like a rocket ship that launches but stops right before hitting orbit so you can constantly having to restart your engines to get back up to speed again and that's a terrible place to be because your competitors are blasting past you running laps in orbit while you're out here burning the midnight oil just to get out here see just to get out there see businesses see business is more than tactics and strategy if you want to win big you have to understand these needle movers on a deeper level which is something I help online trainers do all the time in my personal one-to-one coaching program we get into tactical stuff but I also teach you the critical business skills that you need to win at every level the mindset skills how to outwork out strategize and out compete your competition the competition is fierce out here so if you're not on Cutting Edge you're gonna get left behind if you feel like you're not where you want to be and you're tired of seeing others pass you up book a call with me and I'll give you the necessary tools you need to dominate your space as an online coach so um I have some notes here all right on some certain parts so why celebrating your Biz in your Biz is killing your success um so this is kind of a long subject line the reason why we like to stick to at least or to at most 40 characters in our subject line is because whenever you get an email on your phone or on Gmail it basically abbreviates it and you don't get to see the whole email if you make it too long so 40 characters or less is a good rule of thumb um and the disrupt is you know basically why celebrating your wins and your Biz is killing your success this is going to be disrupting because you know it goes against common knowledge it goes against what most people would think um and then basically he just says I have some advice for you which is the what's in it for me we're gonna be speaking more about what's in it for me after but if you ever see w-i-i-f-m that means what's in it for me basically meaning that you have to tell the reader what they're gonna get in advance when they read this email what are you what am I going to receive right here he just kind of says I have some advice for you also this is not a perfect email but like I'm trying to show you guys all of these emails like I said are already 200 and 200 emails but we can make them even better and eventually get paid even more because the more money they make man of course it's going to be the more money you make this is why most business owners bro I've seen email copywriters literally go for 7K a month 8K a month 9k a month mostly because they're just working off commission because they're making 90 000 100 000 um a month with just the emails anyways before you go out and celebrate the big one I have some advice for you don't right that's that's kind of the disrupt there um and then I mean there's some parts where you could have cut this out I mean what the emails you want to be very very very concise right with every single word we're going to talk about that a little bit later afterwards um generates income while they sleep justification right so when you use this analogy have you ever seen a rocket ship launch into outer space what is he doing here so there's a huge thing with emails that you have to make sure that you recognize when giving advice or giving value or telling people what to do it's not as important to give them advice as it is to tell them why the advice is right right so if I get out here and say you shouldn't celebrate your wins it will make you lazy then you're gonna be like okay whatever you might not even believe me because I just sound like some dude who's out here preaching right but if I said then I actually explained it to you step by step well look take a rocket ship for example and then I tie it to an analogy tied to something you already know now I'm giving you external reasons as to why you should believe what I'm saying rather than just being like well trust me bro or just like I'm just gonna tell you this and preach it to you and not give any justification right so adding an actual justification and a reason as to why your tips are actually helpful is going to make people really believe in what you're saying and not just depend on being like yeah trust me this is this is really really what you should do right because nobody likes when somebody just comes up to them and starts telling them what to do so you want to give them a reason as to why your way is the best way and here he gives the rocket ship analogy and basically it just comes down to this the amount of effort it takes to gain momentum is 100 times more than it takes to maintain it just like a rocket ship and now we've got people going oh yeah you know that's really true I never thought about it that way and they're gaining value because you're giving them that light bulb moment in their head so when you're celebrating a big win blah blah blah blah also when he goes down here he says you know in my personal one-on-one coaching program I wouldn't do that it's a little bit salesy right even that is a little bit salesy because he's talking about my one-on-one coaching program don't really need to go into that right what you can do instead is just say like hey I made this free video and in the free video it sells the program or something like that but as you can see email is not exactly perfect I mean if I came in this dude's business I could probably make him quite a bit more money book a call with me and I'll give you the necessary tools you need to dominate your space as an online coach boom so here we have the double CTA um and that's kind of just how he goes how he does it interesting next up we have Pas which of course is problem agitate and solution now this one's interesting let's check it out so the subject line the subject line is Big hustle little growth try this foreign have you have you been consuming a lot of business content but your business is not growing that much it happens all the time whether it's from your favorite YouTuber or buying programs to grow your business there is no shortage of advice when it comes to Growing your business you hear all the time promote on Tick Tock hire influencers run discount promotions go all in on ads avoid ads AI will leave us without a job and on and on so what does it mean Tyson are they all wrong are they all scammers are they all parroting out whatever they hear online not necessarily chances are there is some good advice floating around sometimes for free see getting access to the information is not a problem anymore you would think getting the right information is the key to growth it's not after working with thousands of business owners do you know what the absolute number one difference is between successful ones and the ones who fail execution no amount of business advice in the world can beat good execution even somewhat crappy advice can be turned around with fast good execution can you actually block out a couple of days and Define and Implement what will move the growth needle in the next 12 months what about your team can they execute that's the key if you ask me grow smart they unlock if you don't know who Dan Lok is he's huge huge eight nine figure entrepreneur and even his email copywriting there's some parts that's not perfect one part that I caught is that whether your favorite YouTuber buying uh programs to grow your business there's no shortage of advice when it comes to Growing your business I mean you grow your business twice in one sentence which makes it sound repetitive and redundant so I would use some sort of synonym here um just to make it sound better um but yeah even this dude's emails ain't perfect as you can see PS if you need a little extra help executing well and fast we have our smart challenge happening soon if you need to grow now you are invited to come and implement it with me blah blah blah and there's your CTA grow your business in the next 12 months so and then there's the CTA so this email right basically it gives value and then it gives like a by the way type of CTA right so it sells very very nonchalantly right it's really not salesy it kind of just leaves the link up right out right there at the bottom being like yo by the way if you want to grow your business in the next 12 months go here click this link join us all right so this is another email so p-a-s let's go over the uh the actual structure first of all problem starts with the problem big hustle a little growth try this that's the problem and then here's the agitate you hear it all the time promote on Tick Tock blah blah so he basically with the agitate you want to either extrapolate what's going to happen long term so you know you've been struggling growing your business in five years your business is going to be the exact same or it's going to be basically even smaller than it is now and you're going to be sitting there wondering where the last five years went and you're going to feel like I don't know you wasted a whole bunch of time and you're basically way worse off that's what you feel like or you can kind of tell them how it shows up in their life right and he's doing the latter so a big rule in copywriting that you probably will hear if you stick with copywriting you'll hear it all the time is that if you're able to describe someone's problem better than they can they will naturally trust you when looking for the solution right so if you're like you know really really relate to them really well then they're going to be like okay this person really understands my problem they're basically inside my head they're entering the conversation in my head so they must know the solution so you're gonna be the trusted expert so when they tell you to click on the link what are you gonna do you click on that link and then oh yeah over here when he says after working with thousands of business owners that's kind of his justification right that's his reasoning as to why he's saying this right remember in the last one I told you you got to have a reason for your advice this is kind of his this is what I've seen over coaching thousands of business owners and then next up here's kind of like his lesson his Learning lesson his value and then boom CTA at the bottom very very soft cell and that was Pas my friends and next up of course we have hso which is hooked then story then offer and this one's a little bit more difficult to pull off but it is also highly highly effective so the subject line is the events that humbled me Tyson I thought I was killing it at the time I had three profitable businesses and 300 units of real estate I thought I had it made I was wrong when the 2008 economic crisis happened I got hammered my business got slaughtered my real estate plummeted in value even the bank started calling my loans not because I had ever missed a payment it was because they were the ones in financial trouble it was a hellish and stressful time and it took months of Hard Knocks learning but I came out of it smarter richer and better prepared to survive and thrive today I have multiple highly profitable businesses my real estate Empire is over 4 billion in size so what did I do differently a lot for starters I didn't shrink my coal my goals I didn't start playing defense the other things I did were mostly strategic I learned how to make my business unbreakable so they could survive any outside forces and once I did it no longer mattered what the economy the competition or even the environment did my businesses continue to build scale and run like clockwork look I spent over 40 years developing the plans that have helped me create multiple highly successful businesses I've refined and distilled what I've learned down into five actionable Frameworks I use these Frameworks to build and scale every business I've created they work for any type of business up until now I've never shared them with anyone else publicly but that's about to change starting tomorrow I'll be sharing my proven Frameworks for the first time ever it happens during the unbreakable challenge this is a online five-day event that's happening from January 24th to 28th and I'd love for you to be there here's the link to register remember it's 100 free to attend building your business is hard but you don't have to come up with a plan on your own you can use my proven Frameworks instead I'm willing to share it with you for free during the unbreakable challenge make a commitment to yourself now make a real plan to learn my proven Frameworks so that you can put them into your action in your own business it all begins when you grab your seat at the unbreakable challenge 10x every day Grant Cardone PS if you claim to free whatever other other ctas right so let's go through and discuss it so the hook of course was the event that humbled me now if you don't know Grant Cardone he's like one of the biggest online entrepreneur business guys that there is right so the event that humbled me people would be like oh wow an event that humbled Grant Cardone right also he's like a very like I don't know a very outgoing figure he's very confident so the event that humbled him was also uh will also hook you in because of that I thought I was killing it I was wrong so he was kind of like the hook in the email when you go over to the story base most stories start with time and place they don't have to it's not a 100 iron clad rule but they usually start with time and place for example it was 2008 that's the time the place slash setting economic crisis happened right so obviously he's somewhere in uh the us or something like that I got hammered right and then over here he tells what happened so when you're telling a story this is super super important you all have to understand this when you are telling a story the last thing that you want to do is just retell it the last thing you want to do is just talk about it like it was a series of events this happened then this happened and then this happened right what we want to do is relive the story tell them exactly what happened describe what happened and of course describe how it made you feel so as we can see here it was a hellish and stressful time why because his real estate plummeted in value every Bank was calling my loans um not because I ever missed a payment but because they were the ones in financial trouble so this slide for example it doesn't outright say it right but this would feel very unfair right your loans are all messed up everything is down in value not because of any of your mistake just because of the economic climate that's happening right now and it was a hellish stressful time it took months of Hard Knocks but I came out of it right and then usually with the story there's some sort of Learning lesson right and the Learning lesson is down here I learned to make my business unbreakable because I changed a lot of things right so that's the lesson for the reader next up and once I did environment I did blah blah blah I became unbreakable and then of course we transitioned over to the CTA where he talks about the unbreakable challenge right I show you how to all do all this in the unbreakable challenges transition and then boom it's 100 free to attend now again what is this this is the top of a funnel like I said these emails aren't selling but they're making money you go to here you register for the free event and then it says hey do you want to join the VIP the VIPs an extra 40 bucks or an extra 100 bucks or whatever and you get to have a backstage pass or this or that or the other thing how this email makes so much money man this email I I can't even calculate how much email how much money this email probably made for Grant Cardone Grant Cardone is huge okay absolutely huge this easily made tens of thousands of dollars easily No Doubt and that of course was hook story offer and there's one more that we must go into which is listical mystical okay so this is from James wedmore also edited and improved by Yours Truly Tyson 4D how I went from 200 clients to 100 000 clients is the subject line [Music] hey Tyson don't laugh but yes I charge my very first coaching client just 200 bucks not per session for the entire package my latest client paid me a hundred thousand but more on that in a second you see back in 2009 someone reached out and asked for coaching I created this amazing package with a two hour in-person session a 90-day plan and a few a few follow-up calls all for two hundred dollars want to know the funniest part in the end she asked for her money back see at the time I was still in my stubborn Pride state so I hadn't yet invested in my own coaching and I didn't have any real experience in the entire coaching process so when I asked this client why she would like a refund her response was I love the plan and the content you gave me but I didn't Implement any of it oh well I've come a long way since then and my latest coaching client paid me a hundred thousand dollars to work one-on-one with me yes a hundred thousand dollars so what has changed that has allowed me to go from charging two hundred dollars a client to a hundred thousand dollars a client and still get the yes three things now this is where the listicle part comes in one practice the more I coach teach and help the more effective of a coach I have become this means that the more you do it the more your skills and value to others will increase this also means life experience I have more life experience today than I did back then two is different clients price determines decline certain people pay more for better things it's just the way it is that's why people will pay fifteen thousand for a first class ticket or six hundred dollars for a t-shirt certain prospects are simply looking for that premium product and if you don't have a premium price they actually start to question the product number three is different problems today I solve very different problems for my clients and solving bigger problems inherently means more value for your claim do you think that my one hundred thousand dollar client is coming to me for an Instagram real content or how to restructure their business to take it to 10 million see the difference now here's why I share all of this I couldn't get to 100 000 clients 15K VIP days or 35k masterminds if I didn't start with a 200 start at 200 if I hadn't started period and most struggling entrepreneurs are trying to get it all manicured and perfect before they ever start that's impossible action creates Clarity experience causes growth and consistency breeds momentum so in short it doesn't matter where you start all it all that matters is that you do and the most courageous Act is to defy the little voice in your head that says you still shouldn't start just yet that you aren't quite ready or that the time just isn't right well you already have listened to that voice isn't it time you listen to another the one that can only really hear when the fear isn't on the loudspeaker this is where I can help until Thursday you can get the my complete get coaching clients fast process for just 97 today six installments of ninety seven dollars plus a bonus live master class with me to show you how to find attract and close high quality coaching clients click here to learn more how to get started started see you so on this CTA right I have to tell you right A lot of the times it becomes rules and this and that it's kind of like chess right in chess you have certain rules that you go by for example nights near the rim or Grim right you don't want to put your knife near the rim because it limits the amounts of space that they have but sometimes it's the best move but most of the times it's not that's why the rule is there and this is the same example right so this guy James was more as you can see he even said it in the email he usually works with dudes who are trying to take the company to 10 million dollars right so 97 is basically the same as free in this context okay so context matters audience matters all that stuff matters that's why in this context it's not a big deal that he's like 97 today it's actually six installments of ninety seven dollars for 600 bucks and he was just mentioning it like it ain't really nothing because to these people it's not really a big deal so the email in and of itself so as you can see we almost kind of have two emails here right so here is basically like the hook in story right so like I said the hook is he only he went from charging 200 to 100 000 that's the hook and then like I said before a story usually starts with time and place back in 2009 the place was well he reached somebody I reached out asking for coaching boom that's that's the sort of a story and then the learning lessons but the learning lessons here is the value the learning lessons is what's listical the listicle aspect or element can really be added to any of those past three email structures that we looked at right so the listicle is really nice because it gives value and it lets people skim right so most of the time people want to skim through emails so if someone looks at practice and they get the gist that just like around here they'll go to the next one different clients okay read a little bit they get the gist different problems okay they read a little bit get the gist and then they'll just like stop somewhere else down here right because most people are going to skim that's just the the matter of things but what you want to do with an email is when you add things like this the listicle part it gets people to stop skipping and start reading for a minute right so if people skim through the story they're like yeah yeah not that interested they'll stop right here to look at the points okay Point number one point number two point number three and then they'll look at the at the uh CTA okay kind of like that and that my friends is the listicle structure but we ain't done yet okay because those are emails but what about email sequences okay well we already touched on this but here it's kind of like more of a deeper understanding so what is an email sequence an email sequence is a series of emails that are sent automatically two prospects when they trigger a certain action also known as autoresponders if you ever hear autoresponders that's what they're referring to why are they so effective because they are highly scalable they are automated and they are personalized guys when you have like 100 people come into your email list let's say you convert one of them at 100 100 people basically means a hundred dollars so that means when you have a thousand people come in of a thousand dollars and you don't have to do any more work it's that means it's scalable right so 10 million people come in you still don't do anything it's still 10 million dollars then the question just becomes okay well how do we get more people into this email send them these email sequences and that's how it happens what's the difference between email sequence and automation this one's key this one is one I didn't understand for a very long time and email automation can lead the prospect down a different more personalized path based on the individual actions whereas in email sequence doesn't so an email sequence is just they get email one email to email three that's it an email automation is to get email one email two and then depending on what they do with email too they get email 3 a or email three B slight difference um don't let that go over your head and moving on so what is an email what does this sequence actually look like what are some effective email sequences because they're not just you know email email but they can actually work together to complete a task and I'll show you exactly how to do that it's quite neat so here's the three email welcome sequence so this is what's sent to people when let's say they download a free resource right you exchange your email address for a free resource and then this is the type of email sequence that you'll probably get so they'll send you the freeze resource in your email so here's your gift and also here's what to expect you're going to be getting daily emails daily emails from me weekly emails from me or whatever about XYZ what to expect next will be easy to consume value this might be a listical email or something of that nature easy to consume value here's some advice on what you're doing right and then next will be even more value but it will have a free link or something in the CTA to again train the reader to click right because it's more important that they know that they can click on the emails without anything spooky having it basically next type of email sequence that we're going over is the three email a deadline sequence so first of all this is kind of like some of the emails that we went over right you send them value in the email but then you send them a CTA to a product with a deadline so you see them all the time right oh this product is going to go away after one week or it's going to go away blah blah right this is called scarcity slash urgency we can use this to make a lot of sales next might be a promo email about the product that we didn't necessarily go over any promo emails that are just specifically talking about the product but there's lots of them out there I'm sure if you open up your email inbox you can find some right so and then we send like like I said the promo email and then we could hit them with the last chance email and this email is going to make bag right because people when people want something or want to buy something you've probably done this before but you got to leave it you kind of say to yourself okay I want this I want to buy it I'm going to buy it one day but you won't actually hit the buy button unless there's a reason as to why you need to buy it right this second and that's what this gives there's a whole bunch of people who read these first two emails and like I do want that product but they won't buy until they get the third email so write in your first email like I said I'm going to speak to you as if you're a beginner some people who are watching this are not beginners but let's say you are a beginner what does it look like to write your first email what do we want to do well first of all you got to understand that copy isn't written right these emails that I'm showing you they're not written it's assembled and synthesized what the hell does that mean Tyson well like I said you're not going to be sitting there looking at a blank page trying to come up with an email or what to write about you're going to basically research and look at a whole bunch of other emails and you're going to create a what's called a swipe file a swipe file is basically just a place where you store a whole bunch of copy that you like or you think is effective and then when it's when it comes time to write a piece of copy right you go through you look through some for inspiration and you can also just take certain parts of that one bit of copy and put it into something else right you're basically frankensteining it obviously you're not copying pasting and ripping off the whole email but you're taking little parts of each email in your assembly assembling them right this is called synthesizing we're taking it all or putting it all into one and we're transforming it so consume a lot of emails before you start writing and like I said start creating your swipe file and then we have to talk about flow okay flow is how your email reads right if it's like choppy or it's hard to understand like conciseness is way conciseness and consumability and Clarity are all way way way way way more important than being clever you don't have to be clever or creative or come up with some crazy whatever this or that marketing psychology nothing it really just comes down to is your email clear it's a concise why do people care do people feel compelled to read it and compelled to take action that's that's really all it is uh what is flow okay so flow is what determines if your email is coherent easy to read and simple to understand what's the difference between good and bad flow well good flow makes the copy clear and allows the reader to follow along with each sentence whereas a bad flow ruins the clarity of your email and makes it hard to read so how do we utilize the one sentence paragraph if you guys didn't notice a lot of the paragraphs that we wrote or that we read are not these big chunky blocky uh blocks of text right they're small one sentence paragraphs which makes it very very easy it's almost like you're reading a tick tock very very easy to consume then give the copy a faster Pace when reading it and allow you to highlight The crucial points easily right this is why we have to talk about conciseness um so when you're not being concise or when you add something in an email that's not needed it's called fluff okay so here's how to know what's fluff and what's needed right because we want to be as concise as possible we want to say the most amount transfer the most amount of knowledge in the smallest amount of words right that is one of the biggest goals of a copywriter two questions if I took this part out would it still mean the same thing does this email absolutely need that part and next up am I trying to sound smart by using big words or by putting this in right we want we want our copy to be easily understandable by every everyone we don't want to add in big words or whatever it sounds smart you really just want them to be easy and understandable rule of thumb is you want it to be under easily understood by like a fourth grader a nine-year-old okay short emails versus long emails what's the ideal length of an email well it depends emails can be as long can be long as long as they're concise and valuable right so if you write a big email that's okay as long as the information in there is valuable and concise but some emails you may want to stick to being short and punchy a general rule of thumb is to try to stick to around 300 words give or take a couple hundred right that's basically it so creating your subject line your subject line is one of the most important parts of your copy because if your subject line is not good what does the rest of it even matter people's not going to open it so you got to make sure that your subject line is good so what makes the subject line bad if it's too long because then it'll be cut off or it's just not easy to read too boring or generic like here's how to lose weight boring generic there's no creativity it's just boring it's terrible suffer line two intriguing slash mysterious so if it's just really random or has nothing to do what the actual emails about right it basically is akin to click bait on on YouTube right people don't like click bait why because they'll click on the video but they're not actually going to watch it so here are some examples of some bad subject lines how to make money online and get rich quick right obviously that's salesy and also very generic an example of something that's like two just clickbaity is knock knock Elon Musk it's like what does that even mean what is the email gonna be about it's not really that intriguing it's kind of clickbaity and then one that's like just too generic and boring again it's just get jacked now get jacked now also this one's too long so what makes it subject line good well it's concise right under 40 characters like we discussed curiously familiar okay so you want to add a little bit of curiosity but not too much that is Click bait you want it to be familiar but not too boring right also challenging so take something that your reader probably believes and flip it on his head and tell them that it's actually wrong and that kind of sets the tone for your email that's why people will open it for example less push-ups equals a stronger chest right and you might read this and go like what does that even mean I thought if you want a strong chest you got to do more push-ups but the subject matter inside of the email could be something like you know you're doing push-ups but really if you want to reach hypertrophy and build a bigger chest you got to do bench press or dumbbell press or this or that or whatever basically saying that you need more weights than just doing push-ups right and this is like I said uh it's challenging belief next up high close the 3K deal in seven minutes sounds so crazy but you know you kind of want to know exactly how what are they claiming are they claiming that they literally just whatever got rich quick whatever or is there actually some truth behind this what does he mean and next is Netflix keeps you poor here's why that's kind of like a value driven one right it tells you something and it's also kind of challenging right most people have Netflix so by saying this you're like you know here's here's the real reason next up of course we have to explain what's in for me right so we kind of went over it touched on a little bit but here's the real definition the watch the internet for me section lets the reader know what benefit he will get from continuing to read the email why we use Watson for me well because it grabs people's attention while also ensuring that I will keep the reader Until the End have you ever seen a YouTuber be like oh well make sure you stay till the end because I'm going to give you XYZ blah blah blah blah blah that's basically what you're doing in the email you're basically telling them you know here are the three things that helped me do XYZ or here's what's going to help you blah blah actually we have some examples right here here are the mo the three most effective strategies I used to melt away fat without doing any cardio I'm going to show you the true key to closing clients in this email or when you find out my NT mindset framework doing the hard work will be so much easier or send for me now of course the CTA which stands for call to action maybe I should have said that a little bit earlier for you guys who are brand new but it stands for call to action so you want to make it smooth instead of disjointed notice how the ones that we just read transitioned to the CTA instead of just plopping it in there next we want to make it benefit based a lot of them said if you want to XYZ then click here to download ABC whatever and next up be clear on what the reader should do next right so a lot of the times people are like make sure you sign up for my whatever but they're like well how do I sign up it's like say no click here to sign up for my three day challenge or what have you and next up is a copywriting tip that you must know which is features versus benefits features versus benefits so we have some features here a feature might be a training program a coaching call or an ebook but the benefits over here a training program so that you can have guidance every step of the way a coaching call so that you can have a plan that's tailored to you or an ebook so that you can learn to close clients right so features or basically what it is benefits or how it helps you so what's the difference like it says right here the feature tells you what you get whereas the benefit tells you how what you what you'll get will help you so how do you fix it if you have features or whatever in your copy you basically just add so you can or variation of this and you'll follow with a proper benefit every single time right so a training program so that you can have guidance every step of the way a coaching call so that you could have a plan tailored to you you understand kind of kind of makes sense now so guys that basically leaves you with the copywritting side of things but and of course this video isn't done we've still got quite a bit to cover but I have if you want to learn more about copywriting I have three more free courses on copywriting that will show you how to build your skill at this also I have the free AI copywriting course so if English is in your first language or if you're just a complete beginner I show you how to level up your copy with just using AI just using chat DBT of course chat CBT is free the video is free and you can get a long way and start making money with this easily just by watching these a couple of videos as well as this one okay so more about email sequence so now I'm going to get you guys to actually learn how to create your very first email sequence because like I said there's going to be action steps in here it's not just me showing you're teaching you so here's what your three email sequence might look like welcome and what to expect right so pick a product or a sales page or anything that you find a good way that I like to do this when I was first practicing email copywriting people always ask me how do I find copy how do I find it how do I find it go to a sales page right so what I do and a good way to do this this is this is genius I'm not gonna lie you want to start out writing copy about things that you like or understand because it will make it less complicated for you if you're trying to write copy by something you don't understand it's just gonna you're just gonna get to a roadblock and you're gonna be like I don't understand how to write copy and I don't understand this thing that I'm trying to sell on the copy so you what you want to do is go on Instagram and click on the ads right click on the ads on Instagram the ads on Instagram are also tailored to you they're tailored they're based on the things that you already watch and click on so you're all gonna already gonna have an understanding somewhat of what it is okay so if you're looking for things to write about that is probably the best way to do it so first of all welcome and what to expect basically welcome them to the email list and tell them what to expect this was kind of just a utility email you don't have to get too creative with it just tell them what they're going to get next up is a listicle value email right this is the add value so give them some advice or give them some tips one two three just like that kind of like we already saw okay next up is a train to click email this is where you give them value and then you give them a CTA and add a link at the bottom and you tell them this is a free such and such click below if you want to get access that is what your first three email sequence is going to look like and next is a three email promo sequence the deadline one just like we kind of spoke about earlier so this is the value email with a promo to the CTA so a promotion with a link to the product then we have the straight promo email this is basically you giving them short description of what the product is how it's going to help them and remember here that we want to add features and turn them into benefits and then next up of course is the last chance email this email super super simple you can literally just put this is your last chance to buy such and such um here's what's inside and then you give a really short bullet list of what's inside and then you add a call to action Link at the bottom boom boom done so part eight here's the start strategy okay so here's how to actually go about writing the emails getting better so start s-t-a-r-t is an acronym so start starts with synthesize and swipe so Frankenstein is Frankenstein the best part of copy okay you're gonna pick your product but okay I want to write about this then you're going to look at the sales page of the product you're gonna look at sales page of similar products you're gonna pick out parts of the copy or parts of the writing that you like and then you're going to start putting it into your own words then you're going to Target you're going to think about who is your target audience is this gonna work for old people for men for women right you want to keep that in mind remember the old remember the last email that we looked at where he was talking about you know it's only 97 you're not selling to people who are broke who are looking to make money online for the first time you selling the people who want to grow their business business from one million into 10 million right next is the actualize one of the best ways to improve your flow or improve how your email reads is to read it out loud and read it out loud after 24 hours when you come back to your email after 24 hours you're going to be like damn what was I thinking right because when you're writing the email you're like oh yeah this makes sense because you know what you're trying to say but when you leave it and come back now you don't know what you're trying to say and you're going to read it more like you know the actual subscriber who's reading the email and next up is to review share your copy with others and review their copy we could do this in the free Discord that I've linked down below this video I'm going to talk about that a little bit more later and next is treat right the last step is to treat use your feedback to improve and then also you can go back and resubmit your copy later once you've improved it so here's exactly what to do next okay here are the important action steps to do next first of all join the free Discord copywriting Community to get your emails reviewed just go down there in the free Discord you join you go to the copy submissions Tab and you can go there and submit your copy and you can also look at everybody else's copy people are uploading copy they're like every five minutes so you can go there look more about what this what these types of emails look like understand them more and conceptualize it and then you can start writing your emails you can review other people's emails such on and so forth go ahead make sure you share this video with your other fellow copywriters okay this is a free course don't let anybody out there go ahead and spend their money on a course like this when they can just get it on YouTube for free okay make sure you share the love next step is to download the free ultimate Outreach Playbook if you want to learn to get clients okay getting clients is another challenge as a copywriter that you have to overcome but I have again I've made that easy for you guys by giving you a free resource Down Below in the description of some Outreach methods that you can use to get clients and sell emails for two to three hundred dollars each and of course I have a complete free email copywriting clients Outreach video with right here on YouTube right a free course on how to get clients basically how to get three thousand dollar a month clients and you're going to want to go and watch that afterwards that video will probably lead you down over to some other free courses guys I have tons and tons and tons of free courses that you cannot afford to miss if you really want to make this happen if you want to make 10K a month with email copywriting from your home and be in full control of your income this is the best way and all the information you really need is on my YouTube for free to get started anyways guys that is it for now and of course I will see you guys on the next one peace