How Social Media Changed Fame Forever: A Creator's Journey

[00:00:00]What's up everybody? Welcome back to another episode of the same 24 podcast where faith fills the hustle, purpose drive success, and we ask you, what would you do with your 24 hours? Today I got my good friend and brother. We've known each other for an extremely long time. Super grateful to have him on Swag Boy Q. What's up, man? How you doing?

[00:00:18]I'm blessed, man.

[00:00:19]>> Man, so so happy, so blessed to have you here, man. God really put this one together today. And today we're going to be talking about >> social media. This man has 30 million followers online and we're going to talk about what it took for him to get there.

[00:00:33]Um the trials really just like the trials and tribulations, the uh the social pressure that comes with that, the responsibility with having that many eyes on you and Yeah. So, let's start it off like this, bro. So, where are you originally from? Are you comfortable talking about that?

[00:00:48]>> Yeah, I'm originally from Hawaii.

[00:00:50]>> Hawaii. Okay, cool. Nice. Aloha, my brother.

[00:00:52]>> Aloha. [laughter] >> So, um who who's Hawaiian in your family? My father.

[00:00:58]>> Your father? Is he Is he Is he black too or is he just like >> black and white?

[00:01:01]>> Black and white.

[00:01:02]>> My mom My mom, she's uh Caribbean and black as well. So, I mean, same thing, but >> All right. So, you got like a crazy mix going on.

[00:01:09]>> Mhm.

[00:01:09]>> Nice. All right. And when you when did you move to the States and where did you kind of grow up over here?

[00:01:16]>> Uh I was I was back bouncing back and forth from Texas to Hawaii.

[00:01:20]>> Texas to Hawaii. Where in Texas?

[00:01:22]>> Dallas and Houston both.

[00:01:23]>> Nice. Okay. That's cool. That's like where you went to high school and stuff.

[00:01:27]>> Uh, yeah. I was I was going back and forth.

[00:01:29]>> Okay.

[00:01:29]>> From Hawaii, so I went to school back actually in both places.

[00:01:32]>> That's cool, man.

[00:01:33]>> Nice. Was it kind of Was it fun growing up on the island?

[00:01:36]>> It was fun.

[00:01:37]>> Had a good good vibe, good experience. I can't complain. So, yeah.

[00:01:40]>> Do you ever want to go back or are you just >> For sure. I got family there, so yeah, I definitely love to, you know, visit and everything like that, but I mean, living there, I feel like it's it's really slow.

[00:01:49]>> Okay.

[00:01:49]>> So, I'm more fastpaced, but definitely like visiting. Uh, I'll definitely have like a second property or something like that or property out there for sure.

[00:01:56]>> Yeah. No, the for I'm having a condo for sure, thousand%.

[00:01:59]>> Something I'm having I don't care what it I'll have a trailer over there. I love Hawaii that much.

[00:02:03]>> Um, so how how old are you, brother?

[00:02:06]>> Um, I'm in my 20s. I never said my Well, people people Google certain things.

[00:02:11]>> Yeah. Yeah.

[00:02:12]>> If is it accurate? Is it not accurate? I don't know. But I'm definitely in my 20s.

[00:02:15]>> Okay. Okay, cool. So, uh, when did you get into social media? Let's just kind of dive straight into this. what got you into social media like >> um actually >> who like inspired you? You were obviously watching videos and you're like [ __ ] I want to do that.

[00:02:29]>> So So growing up curious so growing up I always wanted to be a singer, actor, dancer >> and I just wanted to have like I I wanted to be um big and like changing people's lives and like my using my utilizing my talents >> Yeah.

[00:02:41]>> to do that. I had that vision since I was a young kid. Yeah.

[00:02:44]>> You know.

[00:02:45]>> Um so growing up that was kind of like my vision. My dad was like, "Yo, I want you to go to the like."

[00:02:51]>> He was like, "What do you want to do?"

[00:02:52]When yo, I was like, >> "It's a question all."

[00:02:55]>> Exactly. Exactly. I'm [clears throat] telling you exactly what I'm going to do. But they he always said they always called me superstar in my family.

[00:03:01]>> That was like my my childhood nickname.

[00:03:03]Superstar. Superstar.

[00:03:04]>> So they always called me a superstar.

[00:03:06]But then um like in eighth grade, I auditioned for like Disney. I made it, but they was like, "No, it's too expensive. We not about to change our lives and what we got going on to take a leap of faith to go to >> What show? What show did you get?"

[00:03:17]>> Um it was Disney. It it was actually um Shake It Up.

[00:03:20]>> Okay.

[00:03:20]>> Yeah, I made Shake It Up in 8th grade and yeah, I didn't I didn't unfortunately get to do that. But the opportunity definitely was like there that came out and I did audition. It was cool. But my parents was like, "Yeah, >> Were you pretty upset about that?"

[00:03:33]>> I was crying, bro. I was I was balling cuz I was like, "Dang, this could like >> change my life in in a way I wanted to be, you know."

[00:03:40]>> Yeah.

[00:03:41]>> You know?

[00:03:42]>> Yeah.

[00:03:42]>> Getting older, I understood why my parents decided to make decision the decision that they did.

[00:03:47]>> Yeah. It's hard. They they would had to uproot their whole life, >> entire life from their child to just take a leap of faith and that's you know >> Yeah.

[00:03:54]>> It's a lot for a parent.

[00:03:55]>> Yeah. No, that that's a lot of pressure for everyone. So So when'd you pick up the phone and start recording yourself?

[00:04:00]>> Uh man, actually on social media, my friend posted a picture of me on Twitter. It went viral. Super viral. And then from there people was like he probably just got like a cool pretty face but he got no personality. Yeah.

[00:04:12]>> So um I was like you know what I think I got a little personality. So my friend, he was recording a lot. Shout out to Champagne Mike. He was recording a whole lot of videos and he was like, "Yo, I kind of seen like the inspiration of him." I wanted to be uh if I wanted to do influencing, I wanted to do like I was big on like jumping off of cliffs, >> skydiving and all that different type.

[00:04:32]Yeah. I was more I used to watch this creator called Jay Alvarez and he used to just be like skydiving and [ __ ] >> Oh, he's from Hawaii, too, right?

[00:04:38]>> Yeah. That was But that was like my inspiration. From there, I was like, "Okay, cool. That's what I want to I want to be like this Avenger junkie and Yeah. But I once I started to see my friend things I was like, "Oh, shoot.

[00:04:49]This is fire." Like I didn't even know this type of stuff being on social media and Yeah.

[00:04:53]>> Yeah. Yeah. Yeah. So, what was your like your first video that really blew you up? Like >> my first video? My first video that blew me up was like >> it was like a pretty boy video. I did like a pretty boy type video and that kind of went crazy.

[00:05:06]>> You're doing like the lightkinned thing.

[00:05:08]Yeah. Okay. Like you know what I'm saying? That type of vibe. And then after that I started to go into a little bit of pranks and I was doing well and lifestyle. And then the transition of my career that really blew me up was when I started to give people like who I am a little more. So I was like you know what >> man this is cool. I started getting into interviews a little bit when co hit.

[00:05:27]>> Yeah. Yeah.

[00:05:28]>> And I was like man let me show them like I got I look got some sauce on me man. I got some hidden sauce. So I started to kind of show >> social media >> and that's when those interviews blew up. That's when it went crazy. And I feel like I kind of pioneered the like public interview wave.

[00:05:41]>> No.

[00:05:43]>> Nobody was doing Nobody was doing public interviews. People You'll see real interviews.

[00:05:46]>> Yeah.

[00:05:47]>> And that's it. But nobody was really going crazy on the public interview. So I kind of pioneered that wave and >> Yeah. Yeah. The the co co Tik Tok era is goated.

[00:05:57]>> Like that's when I blew up too. I I grew to 7 million followers in those two years.

[00:06:01]>> You know what I'm saying?

[00:06:02]>> Yeah. It's crazy. So, so you're doing social media, you're doing all this, you're doing that. Um, and you were living in Texas at this time or where?

[00:06:10]>> Yeah, I was in college.

[00:06:12]>> Okay.

[00:06:12]>> Mhm.

[00:06:12]>> Now, what college did you go to?

[00:06:14]>> Sam Houston State University.

[00:06:15]>> Nice. So, were you kind of like the lit kid on college? Like everyone was like, "Oh, swag."

[00:06:19]>> Man, it's crazy because I I was a corny kid.

[00:06:21]>> Really?

[00:06:22]>> For real?

[00:06:23]>> Oh, everyone's like, "Oh, this was a goofball. Like, he's doing >> I I started off it started off as being like the popular the most popular kid.

[00:06:30]One of the most popular ones, the corny."

[00:06:32]>> Really? Because once you start to go up, people start to hate heavy.

[00:06:35]>> Mhm.

[00:06:35]>> So I was getting like my own people were like hating me. O >> All right. So So you know, you're kind of known as a corny. The same thing happened to me.

[00:06:44]>> Like you know, uh when I started, I was 27, 28. You know, I'm 33 now and I'm still doing this [ __ ] >> Amazing.

[00:06:51]>> And everyone in Sacramento was looking at me like, "Oh, Kel's in his girl. Like this dude's a clown. He's a goofball."

[00:06:57]All of a sudden, I hit a million followers and everyone's like, "I knew you were going to do it." Oh, I believed in you, bro. I believed in you, bro.

[00:07:04]Blah, blah, blah. And I was just like, >> "Fuck you guys. Lord, forgive my language." But yeah, forget you guys.

[00:07:11]>> Um, and [clears throat] I understand. I I know exactly what you're talking about.

[00:07:15]>> Yeah, for sure.

[00:07:16]>> Yeah. Um, but you know, social media, it's been really good to you. You've been able to uh, you know, create a life for yourself and and make money doing it.

[00:07:25]>> Um, so what's like brand deals? Like tell me tell me a little bit how you monetize your social your social media.

[00:07:33]>> Uh for me man I obviously monetization from every platform. For me to get started with monetization I was like okay >> man I'm I was creating it just for fun.

[00:07:44]>> Okay look look I got I got a quick question for you cuz I want to set this up. I want this to be clipped. So if a creator is getting started in social media, what platforms should they be hyperfocused on monet like monetization whether it's like Tik Tok, Instagram, like YouTube, where what should they focus on? You think after everything that you know and everything when it comes to growing or what?

[00:08:09]>> No, no, no. Being able to make money.

[00:08:11]Where should they put their focus and attention?

[00:08:13]>> Making money.

[00:08:14]>> Yeah.

[00:08:14]>> I would say Facebook.

[00:08:16]>> Yeah.

[00:08:16]>> Snapchat.

[00:08:17]>> Uh-huh.

[00:08:18]Um, and if you're going to do anything, I would definitely say Tik Tok. Tik Tok shop. They got different there's different type of things on Tik Tok.

[00:08:24]There's Tik Tok shop. There's also the the minute form content of Tik Tok.

[00:08:28]>> Yeah, the creator awards.

[00:08:29]>> The creator awards program.

[00:08:30]>> Um, I would definitely say YouTube shorts.

[00:08:33]>> Oh, battling on Tik Tok. You do that.

[00:08:34]>> Battling on Tik Tok. If you're just trying to get a quick bag. Yeah, a lot of people battle. People don't even have a platform at all. A lot of people don't have a platform.

[00:08:40]>> What is Tik Tok battling? Just so everyone knows what they >> You battle on Tik Tok. You're just going against different random people around the world telling them and your and fans and supporters and random people just send you >> bread. Yeah. So essentially it's you're going live with another person and then your supporters gift you and then that their supporters gift them and whoever receives the most gifts wins.

[00:08:59]>> I want to know what's the biggest gift you've ever got from someone >> on Tik Tok Live?

[00:09:05]>> On Tik Tok Live? Well, there's there there's going to be only one big gift.

[00:09:09]The biggest gift is a Tik Tok universe.

[00:09:11]>> Yeah. How much is that?

[00:09:13]>> $500.

[00:09:14]>> They get half. So you got like $250.

[00:09:16]>> Well, what's the ma most you've ever made in one battle?

[00:09:20]>> Probably like $7,000.

[00:09:23]>> Damn. $7,000. I I had someone give me $8,000 one time.

[00:09:28]>> Yeah. It was um what's her Maggie's mom?

[00:09:31]>> Fire.

[00:09:32]>> Uh what what was her name?

[00:09:33]>> Kristen.

[00:09:34]>> Yeah. Yeah. Yeah. Yeah. Chrissy. I forget her name, but yeah. She gives me eight grand in one battle.

[00:09:39]>> Jeez.

[00:09:40]>> Yeah. That [ __ ] tripped me out. I was like, "No way." Okay, so those are all the the platforms. So, obviously Facebook, Snapchat. Snapchat's really good. Once you get your Snapstar, you're monetizing there. Tik Tok's amazing.

[00:09:50]There's so many different ways to monetize on Tik Tok. Instagram. And then brand deals, too. You I'm sure you get a lot of brand deals, right?

[00:09:57]>> Sure. 100%.

[00:09:58]>> Okay, cool. What What's like some of the coolest brands you've ever worked with?

[00:10:01]>> Um, Adidas.

[00:10:02]>> Adidas.

[00:10:02]>> Adidas was like I ain't going to lie, it was like it was really cool to work with Adidas cuz I was like I never really like growing up being able to like see different shoes and stuff like that. I had I like Nike, Adidas, and stuff like that. And I was like, "Dang, I got like the This is like major." Adidas, Amazon Prime.

[00:10:17]>> Nice.

[00:10:17]>> I was like, "This is huge." Like I got I just got there just certain things that >> I grew up seeing.

[00:10:23]>> Yeah.

[00:10:24]>> That I was like, "Dang, I'm working with companies that >> either I watch or I wear."

[00:10:29]>> Yeah.

[00:10:30]>> That's like >> crazy. Everybody knows it, you know? I can go to somebody across the world in third world country be like, "You know what is and they know what it is."

[00:10:37]>> You know, so it was just like a lot of stuff like that. But I've worked with a bunch of huge big companies. I can go on and on. I worked the Super Bowl. I worked with a lot of like just >> Oh, you went to the Super Bowl?

[00:10:46]>> I worked with the Super Bowl.

[00:10:47]>> Dude, that's amazing. Which Super Bowl?

[00:10:50]>> Um, it was when Kansas City won.

[00:10:52]>> Okay. Okay.

[00:10:53]>> So, like 2 years ago.

[00:10:54]>> That's badass. All right. Nice. And then let's talk about um you know, you you how long you've been doing this for?

[00:11:04]>> Since 2020. Really? And really really 2020.

[00:11:07]>> 2020. So, you've been doing it for about 5 years.

[00:11:10]>> Is there anyone that you kind of like I wouldn't say idolize, but you like looked up to that you got to work with or make content with.

[00:11:17]>> Um, somebody I got to work with and make content with. Kevin Hart.

[00:11:20]>> Kevin Hart.

[00:11:21]>> Kevin Hart was I was like, "This is major." You know, watch. You know what I'm saying? Will Smith.

[00:11:27]>> You got to meet Will Smith.

[00:11:29]>> No way.

[00:11:29]>> I got a video with him and everything.

[00:11:30]It was fire.

[00:11:31]>> Bro, that's that's someone that I truly look up to. I love Will Smith.

[00:11:35]>> Yeah. Will Smith is really good. Like really really great person. Like I say, inside just like you just tell genuine people got who has good hearts.

[00:11:43]>> His energy is just insane.

[00:11:45]>> Phenomenal.

[00:11:46]>> Yeah.

[00:11:46]>> Yeah.

[00:11:47]>> What did you do with him?

[00:11:48]>> Actually, he had a it's called He got a fresh penc. It's like a new one though.

[00:11:54]It's a new thing called Bair.

[00:11:56]>> I know.

[00:11:57]>> Yeah. They had a new event that they had going out and I think Coco Jones was performing everything like that. M >> and then I met him uh at like this little backstage thing and he was like, "Yeah, we did a video." That was kind of cool.

[00:12:07]>> Did Did he know your content?

[00:12:08]>> Yeah, we we kind of each other and stuff like that. So, it was cool, man.

[00:12:11]>> Isn't that pretty cool? When someone comes up to you, you're like, >> "I seen you on TikTok."

[00:12:15]>> That's dope, man. It's like And my biggest dope My biggest I feel like person I looked up to was Usher.

[00:12:20]>> Yeah, >> I really liked Usher's music growing up.

[00:12:22]Usher and Chris Brown.

[00:12:23]>> Oh, yeah. They invited me to back I got invited to Chris Brown's backstage things and met the team. That was fire.

[00:12:30]>> Wow. Um, Usher. He follows me on TikTok.

[00:12:32]I was the third person you ever followed.

[00:12:33]>> Really?

[00:12:34]>> You can go fact check. It's Kevin Hart.

[00:12:36]>> Yeah.

[00:12:37]>> Dwayne the Rock Johnson.

[00:12:38]>> Uhhuh.

[00:12:38]>> And it's me.

[00:12:39]>> And Swag. That's >> He only follows 20 people. So I was like, "Dang, this is kind of like it's kind of like cool." You know what I'm saying? It's like one of my favorite artists ever.

[00:12:47]>> Do you ever still talk to him?

[00:12:49]>> No, I don't really talk to him. I'm kind of like just >> I've heard like certain things, his music and boom boom. But like I'm not the type of person to like, you know.

[00:12:57]>> No, I hear you.

[00:12:57]>> Yeah. I don't I don't I don't I don't like moving like that. No, I feel >> I know it's it's going to come around when it comes around.

[00:13:02]>> Oh, yeah, bro. Especially uh you've been you've been uh recording music, right?

[00:13:06]>> For sure. 100%.

[00:13:07]>> I'm not going to lie. I promise you Swag makes some of the best music that I've ever heard. I'm not just sitting here trying to glaze this man up. I'm as like a real person that I truly enjoy music.

[00:13:17]I think I have a great ear for music.

[00:13:19]Swag makes phenomenal music. And when he does drop, I'm telling you, he's like the next Chris Brown. And that's huge for me. That's like for anyone to say Chris Brown is the equivalent to Michael Jackson, if not bigger than Michael Jackson of our generation.

[00:13:33]>> Um, and Swag makes great music. It's going to go it's going to go crazy, bro.

[00:13:38]I'm excited for you to really do your thing with that. Thank you, man.

[00:13:41]>> Um, okay, cool. So, you know, where do you see swag or like I want to talk about this >> the pressures of social media? I know I know you took a break for a little while, >> you know, having all these eyes and just like you have to be careful what you talk about. You can get cancelled at that's kind of the crazy thing. You can get cancelled at any moment for anything you say. Um, you know what what's that pressure like? You know, you have 30 million eyes on you.

[00:14:09]>> Definitely a lot of pressure, man.

[00:14:10]Because it's like before I just feel like I had to keep going. I was posting like five videos a day just going going.

[00:14:16]>> For me, I was like, >> but I started I got burnt out and I kind of started to get depressing.

[00:14:22]>> Yeah.

[00:14:22]>> For a little bit. I'm like, man, this is not >> You're kind of doing it for everyone else and not for myself. I know I'm bigger than this. Like, like people who's heard my music and stuff like that like knows like, "Bro, you're super talented." Like, >> yeah, >> dude.

[00:14:34]>> And and I was really I was neglecting for my real talents >> for a while. And I feel like >> um that start to cause me depression cuz I was like, "Dang, I'm making this content and making this thing and people see me in this entertaining light, but I know I'm a good actor. I'm a talented actor and I'm a talented singer." And I'm like, the fact that I'm not showcasing this is is a problem. So, I started to get into my acting and I got some things coming out. I'm actually going to LA this weekend because I'm speaking for this thing called Horses Con cuz I had a movie that dropped on Amazon Prime last year and I'm getting a nominated award for it. So, >> Oh, wow. And that's that's major. But for me, I'm like, dang, I'm just I'm getting my self started on the things I want to do and I'm actually seeing accomp accomplishments and stuff from it. So, >> does it feel way better?

[00:15:17]>> It feels way better, bro, because it's like I know this is that's where I need to be at. you're doing it for you and you're not doing it for >> everybody for everybody else. And for a while I was doing it I was doing it for me in the beginning. I started to transition do it for everybody else. And I'm like my goal was never to be the biggest influencer. I don't care about being the biggest influencer. You know what I'm saying? If I want to be doing stuff with Kai and all these different type of people I can, but that's not my that's not my goal and my aspirations.

[00:15:38]So I'm not going to chase something just because social media wants to see it or me being this relevant and me being the guy on social media. I don't that's never been my dream and aspiration. So why chase something that's not my dream?

[00:15:48]M has your dream more so been freedom, >> you know what I'm saying? It's like the freedom to do what Swag wants without the pressures of having to maintain for everyone else. You know what I'm saying?

[00:16:00]And I feel like you really transitioned to into doing that. You kind of just do your thing now >> and you post when you want to and it it's it's actually doing better >> than what it was. You know what I'm saying? And you get to be yourself.

[00:16:12]>> Yeah. I just get to be myself. So I just been in that journey.

[00:16:16]>> Mhm. being myself, learning myself and all that good stuff like that. So, yeah.

[00:16:20]>> And so, for everyone watching, what's something that you would tell these people when they're first starting out so they don't, you know, kind of have to go down that road, you know? You're kind of like you're like their crash dummy essentially.

[00:16:31]>> I definitely would say, bro, if you guys don't have a relationship with God, I definitely would say get one because diving into that kind of takes the pressure from you.

[00:16:41]>> Yeah.

[00:16:42]>> And you let God take the will. Sometimes we be trying to stare our own ship and God's like, "Man, I'm the sailor of the ship. You trying to stare everything else. I got you. Don't even worry about it." So once we kind of put our focus in his hands, I feel like that's when he's able to make things happen. Second, I would say, >> um, outside of us just doing everything ourselves.

[00:17:01]>> Yeah, >> obviously. Um, staying consistent and know the reason why you're doing it.

[00:17:06]Everybody has a reason why they do the things that they do. And as long as you have your reason, never forget about your reason.

[00:17:13]and let that flow because every time you might be down or every time you feel like you you begin to realize that okay this is bigger than me.

[00:17:20]>> Yeah.

[00:17:20]>> There's a reason why I started this.

[00:17:22]There's a reason why I'm doing this.

[00:17:23]>> Either it's for your family, either it's for yourself, either it's for whatever you have to do. You there's always a reason why to keep going. You know what I'm saying?

[00:17:32]>> Congratulations to you. You got to you got a new baby on the way. I know you do it for your family. You do it for your son. You do it for your girl. you there's there's bigger than you once you take Kel's out of the image you be like a lot of things is bigger than me >> so I have to do this there this there's obligation to this there's there's a there's a purpose for it there's another reason that's bigger than me and once you begin to know that life >> falls bigger than you >> it you begin to appreciate it a little more >> a thousand% for sure I agree with that 100% and h how important has it been for you to build that relationship with God and then also So, um, when was like your, you know, real come to Jesus moment or has like God always kind of like been in your life since a young age?

[00:18:17]>> Um, so for me to build that relationship with God, I mean, I think it took me it took me cuz I grew up knowing God and everything like that, but for me it took me to do my own research.

[00:18:28]>> A lot of people don't do their own research. So, I start to I start to study atheist versus Christian debates.

[00:18:35]atheist versus Muslim debates, Muslims versus Christian debates. And I start to see all these different type of debates and stuff that's going on. I'm like, dang, there's a lot there's a lot of scientific facts in the Bible. Yeah, >> there's a lot of different science that proves God exists. People think science and the Bible doesn't go hand in hand, but in reality, they go hand in hand, but you just got to really do your research. Mathematic, there's I can show you math, science, a bunch of different stuff. People be like, "What the freak?"

[00:18:58]Like, >> yeah, >> this is real weight.

[00:19:00]>> Yeah. Yeah, >> God was talking about blood transfusions in the Bible before blood trans thing in 19 in the 1900s.

[00:19:07]>> So, I can fact check a lot of things and people be like, "Dang, this is science >> that proves the existence of God." Once I began to do my own research and really start to see who God is and what the purpose is and just trying to figure out the whole thing, it it made me deepen my relationship. Like, I had to first find out is this real?

[00:19:25]>> Once I began to realize that, I'm like, "Dang, okay, God is real.

[00:19:28]>> Oh, shoot. This is a real joke. This is not a this is not >> nothing to joke about. It's not nothing to play around. Like this is actually real. You know what I'm saying? I fact checked everything.

[00:19:36]>> This is real thing. So once I began to realize that it's real, that's when my personal encounters began to start to hit a little bit more. I started to realize >> get downloads from God, me >> download from God, messages from God. I started to really pray. I started to talk. I started to speak things into existence.

[00:19:51]>> And then I started to see God work within me more. And I started to see, okay, this is what it meant when it said >> the Oh, this is this about to be powerful. I ain't going to lie.

[00:20:00]>> All right.

[00:20:01]>> So, the most powerful vessel that us humans have, we we're like super we're like superhumans. That us we're like super we got super >> thousand%.

[00:20:08]>> The powerful thing that we have is our tongue.

[00:20:10]>> Mhm.

[00:20:11]>> And you might be like, uh, what? Like, uh, what? No. I mean, yeah, I guess. But what do you mean by that?

[00:20:17]>> The reason why I say the tongue is so powerful because God spoke the world. He said, let there be light. And there was light. His first thing was let there be and there was. So it shows if God lives within us the power that we speak upon things that can be power. You know what I'm saying? We speak light. We speak power into everything that we speak. So I say I'm going to be successful. I'm going to do this. I'm going to do that.

[00:20:34]I know God's going to use it. I know God's going to happen. He can make it happen. That's why you're able to heal broken people and you're able to heal sick and you're able to cure blindness because the power that lies with with between your tongue if you can speak it and you really believe it and you have faith in it, it can happen. That's why he said if you have faith just little as a mustard seed you can make a mountain move and it'll move. But a lot of people don't have that faith. So it's hard for them to make things happen and move in their life because you have such little faith.

[00:21:00]>> Preach. That's amazing.

[00:21:02]>> Yeah. You guys hear that? Soak that in.

[00:21:04]Man, that's real game right there.

[00:21:06]>> Sure.

[00:21:06]>> Yeah. That that that's uh that's huge, bro. I'm I'm so happy that you shared that with us. A lot of people needed to hear that.

[00:21:13]>> Um so, you know, having God in your life and you know, you're you're on your own path now. You're doing good. You're you're in the music. You're doing the movies. What's What's really next for you? Like, are you are you launching a brand? Are you going to be dropping music? Like, where where do you see yourself at in the next like couple years?

[00:21:30]>> Dropping music, man. Um getting some more movie roles, you know? That's what I can't wait to happen. I know I'm a tour around this world. I'm going to change lives in my music space. I definitely want to I I want to get people more personal like who is Q? Who is the Swag Boy Q? We love your videos.

[00:21:44]We love your entertainment, but like who are you a little bit more? So, I want to kind of connect with my people cuz once people talk to me, I I ran into so many people in the street, they be like, "Damn, you're actually really genuine, bro. Like, you >> you're a real dude." Like, it's crazy.

[00:21:54]Like, you know, I I meet so many people and they're so masked up, but you're so real. So, I kind of want to give people >> that side of me that they probably don't see.

[00:22:03]>> Yeah, that's amazing. You know what I'm saying?

[00:22:04]>> Uh, how do you how do you feel about today's music? Like, you know, it it it's pretty negative. A lot of killing, a lot of drug use.

[00:22:10]>> I feel like I feel like this today's music is so whack. I don't lie. Like you know they they say the music back in the day was hard. Y'all don't even know some of the lyrics, some of the music, the vibe was just different. Even the artists was you had to be talented.

[00:22:24]>> Yeah.

[00:22:24]>> To Lil Wayne's to the >> Ushers to everybody like you have to have real talent, you have to really know the space. So today's music definitely watered down and everything like that. And I definitely feel like the when it comes to talent >> Mhm.

[00:22:37]>> is it's it definitely just got shuffled.

[00:22:40]You don't got to have talent nowadays.

[00:22:41]So, I I definitely want to kind of bring that talent back into the space to show that.

[00:22:45]>> Yeah, that's amazing. Yeah, I I I feel like the today's music like is really leading a generation of kids down a horrible path for sure.

[00:22:53]>> I saw this video posted on No Jumper yesterday. It was these kids that had a shootout literally in the middle of New York and then like the other kids that were shooting at the other kid were flipping them off and and screaming at him and like, "Haha, haha, we got you."

[00:23:08]like laughing in this kid's face and and that's all driven by by music and there's a higher power that is pushing out this horrible music and and and brainwashing us because you got to think when you to prime the subconscious mind imagine how many times like everyone posts their Spotify list and what they listen to at the end of each year and uh when you listen to something enough you're priming your subconscious brain right so back in the 1940s and the 1970s, uh, the CIA had this stuff called MK, uh, these human trials. Uh, it was called MK Ultra. And what they did is they use these trials to learn the subconscious mind and how to sway people and how to control people by using certain tactics and things like that.

[00:23:58]For me, I just wrote a ebook on how to do it. It's the It's the 30-day uh abundance and uh discipline battle plan, >> and I use those files. I had uh Chad GBT do a deep dive on that and help me uh come up with ways to help reprogram the subconscious mind for for good, >> right?

[00:24:19]>> For to live a more abundant, more disciplined life, cuz those are the two things that I'm looking to grow in my life.

[00:24:26]>> Um that book, you can get it in my in my bio. was free. Um, but I feel like that's what these people are doing with the music and and leading these kids down a lifeless path and it's all super violent, man. And it's all they're pushing drugs on people. It It's really the devil working. And I just uh it's very sad to see. So, it it's so good to hear that you're going to be putting out uh you know, music in like a more positive light cuz like I said, Swag is very talented. I hear the music. It's such a good vibe. It's It's It's amazing, man. For sure. And I'm I'm super excited for you. Um so, where are you staying right now? Like, are you in LA?

[00:25:06]>> I'm in LA.

[00:25:07]>> Yeah.

[00:25:07]>> Los Angeles right now. Yeah.

[00:25:08]>> Okay, cool, man. Um you know, me and you, we we've done so much stuff together. We've done what? New York Fashion Week, LA Fashion Week, >> uh Miami Art Basel.

[00:25:19]>> We we we've done a lot of cool stuff together. What What's like one of your most favorite events? Have you ever like I remember watching as a kid like the Nickelodeon um whatchamacallit events like where Nick Cannon would host and they gave out the awards the Teen Choice Awards.

[00:25:34]>> Teen Choice Awards.

[00:25:35]>> Yeah. Stuff like that. Like have you ever been to any of those huge award shows?

[00:25:38]>> Um the biggest award show I probably went to >> like the Oscars or like like anything like that, the Grammys.

[00:25:48]>> The craziest thing is I've been invited to a lot of places.

[00:25:51]>> Mhm. But I haven't went to a lot of places. It sounds crazy. I really haven't. I haven't been to a lot of places.

[00:25:56]>> Are you like a uh introvert? You like to stay home?

[00:25:59]>> Not really. I'm not an introvert. I'm really I'm I'm both. I feel like I'm both. I'm I'm like a chameleon, bro.

[00:26:04]>> Extrovert when you need to be.

[00:26:06]>> Yeah. I can I can fit in where I need to fit in.

[00:26:08]>> Um >> I noticed that about you.

[00:26:10]>> I like I like going I like I just I I love I love I love vibe. I love people, bro.

[00:26:15]>> Um just in reality, I like >> my thing. I'm I'm hard on myself, though. Yeah.

[00:26:19]>> I feel like if I'm not getting award, if I'm not getting award, no place to go.

[00:26:24]>> And I'm like, I want to go when I know that I deserve to go.

[00:26:27]>> Yeah.

[00:26:27]>> I'm really hard on myself, but I and and I probably shouldn't be, but I'm just extremely hard on myself in that sense.

[00:26:33]Like >> I think there >> it stops me from going to concerts sometimes.

[00:26:39]>> Yeah.

[00:26:40]>> But I like going there because it gives me inspiration, too.

[00:26:43]>> Yeah.

[00:26:43]>> So sometimes I like I like it because it gives me both >> the best of both worlds. But sometimes I don't like it. Like when I went to Coach I went to Coachella one year >> and once I went and I was there, I actually fell asleep.

[00:26:55]>> Yeah.

[00:26:55]>> On the ground.

[00:26:56]>> That's funny.

[00:26:57]>> But it's crazy. But I was like, man, it was just like It's cuz I was It's not cuz I was bored. It was just I was just like I don't feel I don't feel right being here.

[00:27:06]>> No, I get you. Unless you're like performing.

[00:27:08]>> Yeah.

[00:27:09]>> Nice. It's coming, dude.

[00:27:10]>> It's coming.

[00:27:10]>> I'm excited to see you up there.

[00:27:12]>> Yeah.

[00:27:12]>> I'll be like He did it.

[00:27:15]>> That's true, man.

[00:27:16]>> Yeah. Yeah, that's funny. That's amazing, man. So, um I want to uh also talk about just, you know, for everyone that's starting out, you know, I think it's super important for whether you have a business, you have a service, or just really anything. It's important to have a personal brand online in 2025.

[00:27:37]It's really like people don't pass out business cards anymore. They they give each other their Instagram.

[00:27:41]>> Instagram. Yeah.

[00:27:42]>> Yeah. And h how important do you feel like it is for businesses and like service-based businesses and like brands to have a huge personal brand online and to be posting content daily?

[00:27:52]>> I think I think it's super important because everything in today's society is digital now.

[00:27:56]>> Yeah.

[00:27:57]>> Everything, bro. You can go on your phone and see so many things and I feel like the oldfashioned way just it's outdated.

[00:28:04]>> So people got to adjust and adapt and know that okay, boom. Some of the most successful businesses are operating digitally on social media.

[00:28:12]Most businesses is not like they don't have social media. Yeah.

[00:28:15]>> Even Nike has social media. Instagram, Tik Tok, YouTube. That shows you that even the biggest companies in the world that don't need social media has it.

[00:28:23]>> So, what makes you think if you were a brand or if you're a company or you trying to be a brand and you have these big competitors that are obviously showcasing their stuff digitally, >> what makes you think that you can just skip past that? Like, I don't really need it.

[00:28:35]>> Yeah. No, it's not happen.

[00:28:36]>> No, it's not. It's not going to happen.

[00:28:38]It's a very competitive market, so you got to be able to know like, okay, cool.

[00:28:42]>> You got to be a chameleon to fit in, too.

[00:28:44]>> I I kind of want to switch uh here. Is swag dating anyone?

[00:28:49]>> Swag is not dating nobody right now.

[00:28:50]>> Okay, nice. You just working on you?

[00:28:52]>> I'm just working on myself, man. I feel like I'm very misunderstood.

[00:28:55]>> Uh-huh.

[00:28:56]>> In a sense of dating. And I feel like I'm going to find the right person when it comes around, >> but I feel like certain women don't understand me completely and and it is >> Are you a onewoman type of guy?

[00:29:04]>> Yeah.

[00:29:05]>> Yeah. M >> you you don't go with the the other narrative that all these guys try to push now. They like, oh, you know, I just I do what I want. I want to have 10 girlfriends. I want to >> No, I just feel like, man, once you love somebody, man, you you ride with them.

[00:29:17]I've definitely made mistakes in the past for sure. A lot of you none of us say I didn't. But I definitely know that I'm a one man one man, one woman type of army and and I just want to build my empire with love who who wants to, you know, build an empire with me. But I feel like once a woman can really understand me and know me and try to really get to, you know, I feel like >> I'm the same, man. It's too complicated.

[00:29:40]Women are complicated as it is.

[00:29:41]>> For sure.

[00:29:42]>> Yeah. I got a lot going on and me and you, you know, we're building each and every single day.

[00:29:46]>> We need someone who's going to support us, love us, and always have our back and not, you know, be our headache when we get home.

[00:29:52]>> And respect us.

[00:29:52]>> Yeah. Ladies, it's super important. Take notes. Like, you know, you know, don't don't be your man's headache.

[00:29:58]>> You know, have his back.

[00:29:59]>> Have his back. Support him and respect him. My man, I feel like a man doesn't want to lie. I don't I don't need you splurging on me and doing all this. I just I just need your support and respect. If you can make me feel love, you support me and you respect me, man.

[00:30:11]>> You make a man feel that, trust me, you're going to get a lot in return.

[00:30:13]>> For sure.

[00:30:14]>> Do the things that go unspoken. Um, how do you feel about today's women? You know, like do you feel like a lot of them are pretty entitled or do you think that's just like a narrative that's being pushed?

[00:30:25]>> I feel like social media does a lot of great, but it does a lot of damage. I feel like a lot of women feel like, "Okay, cool. If if you ain't doing it, the next man will."

[00:30:33]>> Yeah.

[00:30:34]>> Or what you lack, another man lacks. Or they don't they don't try to water the grass.

[00:30:38]>> I mean, they don't they try to they think the grass is greener on the other side, but in reality, the grass is greener where you water it.

[00:30:44]>> Yeah.

[00:30:45]>> So, I feel like a lot of women in today's society, not saying everybody, but most women in today's society, especially in 2025, feels like, yeah, I can I'm [snorts] going just the grass going to be green on the other side. If he don't do it, another man will set that that third. and just so materialistic with things and and and and their conception of love is is is backwards.

[00:31:04]>> Yeah.

[00:31:04]>> A lot of women feels like now to provide the the new word provider nowadays is trick.

[00:31:12]>> Yeah.

[00:31:13]>> You can't It's not even been provided no more. It's tricking >> these women.

[00:31:16]>> So it's like dang, if you ain't giving me flowers all the time, if you ain't doing this, like if you ain't doing that, if you ain't doing all these different type of gestures, you're not the man I need to be. because I can get with a man who can do this, who can do that, who can do that.

[00:31:28]>> You know how hard it is to find a man that's willing to do that?

[00:31:32]These women have lust confused with love.

[00:31:35]>> For sure. It >> It's because you have to understand a lot of these girls uh they post very lustful things on the internet. You know, I I was in the only fan space for a very long time and >> it's a it's a very dark space and you know, what you put out is what you get in return. So if you're putting out all this lustful content, like that's what you're going to get. You're going to get men that are lusting over you. So imagine if they're doing that, you know, over you, how many more women they're they're they're looking at. For a man, the hardest thing for us is to protect our eyes from all that lustful stuff on the internet, >> you know? It it's really hard.

[00:32:12]>> It's hard.

[00:32:12]>> It's really hard. I'm literally going through and unfollowing every Only Fans girl that I ever followed, >> you know, cuz I don't want to see that stuff anymore.

[00:32:19]>> Yeah. Because it curves your its eyes.

[00:32:21]It corrupts your brain. interrupts your thoughts. It's a lie. And to the women who's doing it, either you fall back, whatever it is, it's just like you got so much worth. Sometimes I see some of these women and I'm just like, man, like they have so much value. Your value is not just this. Like you got >> way more to offer than just that.

[00:32:38]>> That's what I'm saying.

[00:32:39]>> So like it's like cool, but I I do I definitely do feel like a lot of women do have way more things to offer.

[00:32:45]>> Yeah. Than just a BBL and a boob job and some lip filler.

[00:32:49]>> For sure.

[00:32:50]>> Yeah. Yeah. And and and that and that's the thing, man. It's like they lead with that and then they wonder why they get cheated on. They wonder why they get mistreated. It's because that's that's the only thing you led with and then now you're attracting men who are seeking that.

[00:33:06]>> Yeah. You you get like we said, the energy that you put out is what you get.

[00:33:10]So just just be careful. We're here to help, you know. We're not here to judge or bag on anyone.

[00:33:15]>> Like we only want to see you women. It's because we care, you know? We want to see you doing good.

[00:33:20]>> I want women to build their own businesses and women CEOs.

[00:33:24]>> Y'all are great. Y'all are amazing.

[00:33:25]Y'all are >> women around the world.

[00:33:27]>> Y'all are powerful, man. I I want women to use their power in the way that it should be utilized. You know what I'm saying? That's all.

[00:33:34]>> Yeah. A lot of women are are are waiting to have kids now because, you know, they're out drinking, they're partying, they're smoking, doing doing all the crazy stuff because they think that's what society has deemed success, you know, like being able to be free, go drink and party and have a guy to, you know, pay their rent, pay their car note. And you hear like Cardi B and like all these other uh Me Stallion, all these female artists like brag about that, >> glorifying her like like it's next next man up. This type of dude, rich dick, eight figure, >> this type of just it's just like >> what whatever happened to having like a family and kids and building a beautiful life with the person that you love?

[00:34:17]>> Yeah. What happened to real love? I feel like real love got overshadowed through money and lust and >> materialistic things, bro. It's it's sad. But >> it's very sad. It's very sad.

[00:34:26]>> Real love. real love. It seems like it's hard to come across because like I say, it gets overshadowed through the other things.

[00:34:34]>> Does it does >> and a lot of women feel like Okay, a lot of women are so I'm not going to lie, women used to be so hardworking back then, bro.

[00:34:43]>> A lot of women dead ass became lazy.

[00:34:45]>> Lazy >> as hell.

[00:34:46]>> Yep.

[00:34:47]>> In today's society, a lot of women became they don't want to do anything.

[00:34:51]>> You know, >> I don't want to do anything. I don't blah blah.

[00:34:54]You know how easy it is for a woman to just go through her following list and be like, "Hey, I'm hungry. Can you send me this?" Or, "Hey, I need this bill paid. Can you do this for me?" No problem.

[00:35:06]It's wild, bro. It's wild. I don't know.

[00:35:09]But I, you know, I I I pray I pray that we we come back. And honestly, I I hope, you know, our our culture is actually, you know, coming back to Jesus and and to God, right? There's a huge movement and it's we're up like I saw the statistic that like this younger generation is leaning more towards God than any other generation has by like 30%.

[00:35:32]>> That's dope.

[00:35:33]>> That's amazing. Kids aren't drinking as much, kids aren't smoking as much. It's just like what's glorified and what's being pushed. But the true narrative is that it's kids are drinking less, kids are smoking less, kids are doing less drugs.

[00:35:50]>> And you know, it's good. and they're they're they're being led back to God.

[00:35:53]>> That's dope.

[00:35:54]>> So, you know, that that's what this podcast is for is to truly, you know, highlight, you know, faith and how powerful it is in everyone's life. And, you know, everyone's foundation is is based on God that that's truly successful because you could have everything in the world and you have the cars, the jewelry, the this, the that, but if you don't have God in your life, you literally have nothing.

[00:36:16]>> Yeah, man. So, >> um, I think we could, uh, definitely end it on that note right there on something very positive. But I do want to ask you, I I ask everyone this and then we're going to pray together.

[00:36:27]>> Sure.

[00:36:27]>> Um, uh, I haven't got the same answer yet, >> but if you had 24 hours left to live, what would you spend those 24 hours doing? You could be anywhere in the world. You could be driving any car. You could be flying on any plane. You could be doing literally with an infinite amount of money. You could literally do be doing anything. What would you be doing with those last 24 hours?

[00:36:53]Are you with your family?

[00:36:56]I'm not with my family.

[00:36:58]My last 24 hours, I'm not going to lie.

[00:37:00]I would try to just re as many souls as I can to Christ. That sounds crazy, but I try to make the most impactful change I can in the world. I because that's I feel like that's what my purpose is is to make the most biggest impact in the world. Whether that's through music, whether that's through acting, that's through my entertainment, just inspiration. So either that's social post, whatever I can be, I would definitely try to tell as many people, try to >> lead as many people back like just a light. I just want to show people light and positivity. I don't care where you come from. I don't care what your background is.

[00:37:30]>> I just want to let you know that you love.

[00:37:32]>> I think this world is missing that in general. Like, >> bro, I feel sometimes like, dang, you you can feel like a missing avoidant in your life that's love and that's that's Jesus felt. So if I can make people feel loved and and in the most best way or shoot just show that man money all this different type of stuff don't matter. God matters. He loves you.

[00:37:52]I love you man. Your love that's that's what I want.

[00:37:55]>> Love is so powerful and like literally I I I cried earlier cuz I see all these young kids just getting hurt online constantly. And I was just like these poor little babies. They just need love and they just need like some good direction and a responsible adult to just lead them to God and show them that they're loved. Like they're so helpless.

[00:38:15]These kids are so helpless.

[00:38:16]>> Sure.

[00:38:17]>> And like these little 3-year-old, 5-year-old kids that are being just >> I I don't know, man. It It just It breaks my heart. And I'm I'm going to help a lot of kids. Like that's my goal.

[00:38:28]Like I'm gonna start going to these uh shelters and orphanages and just like I'm gonna give these kids all the freaking love they could ever have, dude. Like I'm gonna make so much money and I'm going to use it to glorify God's kingdom and I'm going to save so many kids, dude.

[00:38:43]>> It it's it's going to be crazy. And me and my son are going to do it to me and both my sons and my girl, we're all going to do it together.

[00:38:50]>> That's amazing.

[00:38:51]>> We're going to save a lot of people. But >> um yeah, that's uh that's pretty much it. Um, we'll end this thing. We're going to end this thing with a prayer.

[00:38:59]All right. Dear Lord, I thank you for bringing me and Swag together. Today was such a positive message and we did it in your name. Lord, I ask that you please continue to shed light and positivity with our message and continue to, you know, let people hear and see our message. Lord, I also ask you um that you protect Swag. He is a light and he is a man that is sharing your message and glorifying your name in every sense of the word. Lord, I also ask that you please just keep anyone that is going to pull him away from you out of his life and Lord that you continue to bring people that are going to bring u him closer to you into his life and any opportunity the same with that like don't let any of these opportunities sway him no matter what amount of money which I know he would never would cuz he's a true man of God. um uh just pull him away from you. Lord, I also ask that you just please keep his family safe and do everything you can to uh just protect this man from any evil cuz we do operate in a dark space and an evil is that always trying to attack us. And you know, we truly wear your shield of armor. And Lord, I also ask that you please just just share this podcast with millions because we had such a positive message here. In Jesus mighty name we pray. Amen.

[00:40:19]>> Amen.

[00:40:20]>> All right. Thank you, brother. Man, I appreciate you for coming on. That was a >> crazy prayer, but we got it done.

[00:40:25]>> We did it, man.

[00:40:26]>> All right, guys. We'll see. Um, where can they find you at, though?

[00:40:29]>> Y'all can find me everywhere at Swag Boy Q, man.

[00:40:31]>> All right, perfect.

[00:40:32]>> Yes, sir.

[00:40:33]>> Um, you guys already know where to find me. Same 24 podcast, Kellst everywhere.

[00:40:37]Please make sure that you join the same 24 community, $24 a month. There's five free ebooks in there for you that could potentially change your life. I host a call every um every Tuesday I host a call with someone like Swag where I interview them for the first 30 minutes and you guys get to come up and ask questions. And then also uh we do Bible study every Thursday. We'll see you guys on another episode of the same 24 podcast. Peace.