Local businesses can improve their Google Maps rankings by creating consistent citations (name, address, phone number listings) across directory websites like Yelp, Yellow Pages, and others; this strategy, called 'backlinks without backlinking,' works because Google considers these citations as votes for business legitimacy, helping businesses appear in the competitive 'three pack' of local search results and generate more customer calls.
How to Make Money Online Fast: Local Business SEO Strategy
Added:yo so what is going on guys Paul James here coming back at you with another video today we're gonna be talking about how to make money online fast so if you're excited to make money online fast go ahead and smash that like button also if you are a new viewer or visitor of this channel welcome aboard my name is Paul James do me a favor and go ahead and hit that subscribe button and after you do that comment below saying I've subscribed and what I'll do is I'll reply back to you welcoming you to the tribe so I'm so glad you're here again we're gonna be talking about how to make money online fast I'm going to share with you what's working for me this is really a continuation video off of the last video that I did on this topic I'll leave a link somewhere around here so you can check it out probably in the description so if you missed that last video you should probably go check that one out and we're gonna be talking about how this links up with that so in that video I shared about a strategy on how I built a consulting business and with this consulting business basically what I do is I find local business owners picture like plumbers picture like doctors picture chiropractors heating companies roofers and I find these companies and what I do is I work with them to help them get more business or more customers now the beautiful part about this is that you can actually do this without having to be like an expert because I'm gonna share with you what you need to know and you're gonna know 99 percent more than what they know and the important part is is that you're going to be able to help them get results so how do we get them results we get them results by doing a little bit of work a strategy that I talked about in the last video was called backlinks without backlinking and what it does is it pushes their website up so that it gets more viewers and their website gets more visitors and people call them on the phone and when they call them on the phone they hire them to perform whatever service it is so if there are towing company they're calling up the towing company to get their car towed or to you know help them out if they broke down on the freeway or something like that so I'm gonna show you how this strategy backlinks without back linking works and how you can leverage it to land clients now what kind of clients can you land with this well I recently just picked up a $300 a month client and actually this client could bump up to potentially $500 a month I've also used this same strategy over and over again to land $500 a month clients $1,000 a month clients 1,500 two thousand dollar month clients and these clients pay me every single month because I keep getting them through the results and that's the important thing to know now this is great because whether or not you're just starting off or you're beginner this is something that you can do think about it this way everyone new starts off as being new like not everyone was just born with an ability to do something like they had to learn it and the best way to learn is by taking action and getting your first client and learning as you go because that's the best way you just actually getting in there and doing it so I want you to take the information I give you in this video and I want you to go out there and find a business owner today that you can work with you know go start emailing some business owners call them if you're brave go visit them in person if you're even more brave and sign them up sign them up to work for free at first if you want till you get them results you they could be like a guinea pig I did that when I first started work with a heating company worked with them for free and then got them going so that I could actually build up my portfolio I could build up my experience and most importantly prove the concept to them and after that the things just snowballed I started landing clients left and right rapidly and I think that you can do the same thing if you just take action on the strategy so let's help on the computer let me show you how backlinks without backlinking really works and I want you guys to apply this okay so do me a favor comment below saying I'm ready to apply this stuff Paul I'm going 100% committed and I'm just so excited to hear about your results with this [Music] though like I said the strategy we're gonna be focusing on today is called backlinks without backlinking and when you use this strategy what usually ends up happening if you pick a niche that's not super competitive is you'll end up getting the business owner ranked in this pack of listings here we refer to this as Google Maps the three pack some people call it Google Places Google my business they've just done a lot of name changes but basically when you get a business owner here you end up seeing a lot of phone calls like this screenshot that I'm going to put on the screen for you where you can see the insane amount of phone calls that are generated and when you're able to get a business owner that amount of phone calls they're gonna have no problem paying you whatever you want five hundred a thousand two thousand dollars a month okay and this strategy the backlinks about backlink strategy is great for getting people placed here so how does it work and why is it so effective so you may have heard of backlinks before backlinks are when another website let's say CNN writes an article about Bob's plumbing and at the end of CNN's article they say if you need plumbing done go check out Bob's plumbing here's their website google considers that much like a vote but when it comes to this pack of listings here they consider when they see a business's name a business's address and the business's phone number listed on another site could be like a directory site could be like Facebook could be in a YouTube video description it could be on Yelp they consider that like a vote they consider that to be kind of like a backlink for this map pack so what you can actually do is you can actually go and create a bunch of these name address and phone numbers we refer them as citations and you can create a bunch of accounts like on Yelp like on Angie's List and list that information name address phone number and basically wait a couple of weeks in what you'll see is you'll see a big movement usually in the search results if you're picking a low enough competition niche so let's talk about the best ones to go after because you actually don't have to guess at this it's actually kind of pretty easy to reverse engineer and figure this stuff out so here's what I mean by that there's a website called Moz it's mo zhee com I'll put the URL up there moz.com for Sasha learned /local for such citations - bye - city I'll try to put a link in the video description for you but basically what this site does is they've actually done research and analyzed what the best citation sources are so let's say that you were trying to rank someone in New York here's the top citation sources for Albany New York and you can see that the first one that you'd want to go after is Yelp so basically if you were working with a plumber in New York you would want to go and create a Yelp listening for that plumber and list their name address and phone number the next one you would want to go after is yellow pages crazy yellow pages account for them list their name address phone number the next one would be super pages right it's a pretty simple pretty self-explanatory and it just goes on and on and on so I would start there and then the next thing I would do is I would go and go to this page on Moz again I'll leave a link in the description but it's the citations by category page and this breaks down basically what the top citations are to get for their categories so let's say you're working with an accountant well you can see what the top citations are for accountants first you would want to go out to Yellow Pages then monta then Yelp then Better Business Bureau indeed super pages yadda yadda yadda you get the point right so there's not much guesswork left to figure out here I mean we pretty much know what the top citation sources are but we can actually take things even a step further and we can actually drill down even further what I mean by that is we can actually look at what our competition is doing there's a nifty little tool it's called white spark so the white spark local citation finder and what this tool does is it allows you to reverse engineer your competition and see what citations they actually have because here's the thing if they have a certain number of citations and a certain kind of citation if you can go and replicate that but just do slightly better than them and get slightly more then you're going to win it's just common sense right you're gonna win you're gonna be the the person who's gonna get the most out of it so the way this Tool Works and they do charge for this tool so if you're if you're on a budget I'd recommend starting here and going after these free ones first but after you go after those free ones if you're still seeing the results and you're still not bumping up in the in the three-pack here then you'll want to go and invest in a tool like white spark and what you do is you want to enter your location here so let's say I am targeting West Bend West Bend Wisconsin and I'm targeting Plummer and you'll go ahead and you'll hit search and what's gonna happen is they're gonna email me in approximately 60 seconds what my search results are so let's go and wait for that email and I'll basically come back to the video and show you what we come up with ok so there's something important actually to note while we wait for those results to load that I want to share with you and talk to you about because this is important you have to make sure that when you list this company or the company you're working with on these other Directory Sites you want to make sure it matches exactly what Google has so here's an example you can see this company here I'll zoom in on it they're called Bayer plumbing and heating Inc I NC which stands for incorporated of course right if you were to go and create a yelp listing but you spell out and incorporated all the way Google would consider that to be inconsistent and may not match it so you may not get the full benefit of the citation it may actually hurt what you're doing so if Google abbreviates to the I&C or they have it abbreviated like this then when you create the Yelp listing you want to make sure that you abbreviate the I NC as well and the same goes for the other information too like look at their address it's 2295 continental drive number a so you wouldn't want to go on the Yelp listing and you wouldn't want to spell out the word drive you would want to abbreviate DR just like they did here the other thing is is how it says number a on the address because they're in a suite number you wouldn't want to go on Yelp or Angie's List and create the listing to say Suite number a or Suite a or apartment a you want to do exactly how it's listed on the Google listing which in this case is number a which is kind of funny because a is not a number in this example but anyways that's what you'd want to do because that's really important to make sure it's all consistent it's kind of the one caveat out of this whole thing that you want to make sure you do all right cool so we've just gotten our results back for the listings here and I'm gonna click on one of them al Bureau plumbing is one of them I remembered and you can see here that they have 94 citations and basically what that means is that if you wanted to compete with them it would require you to get at least ninety four citations most likely and probably a little bit more than that you know maybe you'd want to go and get a hundred that way you've got six more than them and most likely what's gonna happen is you're going to bump up higher in this map pack than they are because it's just common sense right if you have more than them and you have a similar Authority as there's similar quality then you're gonna be golden and with white spark it's really easy because you can actually export this as a CSV file and you know exactly what citations go after so they've got Facebook they've got yellow bots they've got house com they've got Aurora job Network comm Wisconsin job Network so you would want to try and go after these same ones again there's not much guesswork here guys it's very very simple and that's why I said even if you're a beginner and you're not an expert at this stuff this isn't much to take on you can go out there today and you can go and find the client and basically do this service for them and get them amazing results without really knowing what you're doing like just by watching this video now you know more than 99 percent of the business owners out there and you're gonna be of great service to them you're gonna be doing a really great job for them so I would encourage you to actually go out there and do that today and I'll actually give you some more details about how to land the clients and maybe I'll even do another video if you guys like this kind of stuff all right guys I hope that you enjoyed this video if you liked this video don't forget to smash that like button and don't forget to subscribe let me know in the comments if you want me to do another video on this topic I've got some more strategies I can share with you if you want to attend a free workshop and see how I actually land the clients go ahead and I'll put a card somewhere up on the video I think it'll be over here over here and I'll put a link in the description to the free workshop and you can come and pick out a time that works for you we can hop on this workshop it's a free master class and I'll share with you exactly what I say to clients exactly how I get them to pay me these monthly fees during this free master class alright guys so thanks again for watching I'm Paul James here signing off we'll see you next time peace up [Music] you [Music]
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