Twitch Monetization Roadmap: A Look at Revenue Streams

[00:00:00]twitch today actually came up with a blog post if you can imagine this an open letter from our chief product officer and chief monetization officer so if you basically imagine a goblin with uh you know like a pile full of gold coins and he's sitting at the top of the gold coins that's who we're talking to here okay let's see what they've got to say hello twitch my name is Tom barilli and I'm the chief product officer here at twitch my co-author today is Mike Minton chief monetization officer it's the start of a new year in the spirit of new beginnings we'd like to share some of our plans with you use stream and build communities on our service so we want to give some more insight into what we're trying to help you do uh so what we're doing to help you do what you do best as Chief product officer my team's mission is to create tools and features that enable the community to easily create amazing content to ensure that content is found that our our viewers will enjoy it now our monetization team is focused on helping streamers of all sizes earn income doing what they love as well as reward and recognize viewers who support their favorite streamers with our powers combined we can give you the big picture view of what streamers can expect from us this year all right sounds good let's see it 2022 in review in 2022 we launched experiment to improved tools and features to help address some of the common pain points impeding your growth okay well the biggest pain point that I think streamers have to Growing is pre-roll ADS mandatory pre-roll ads if you don't run ads because a lot of people how many of you guys you're gonna watch a stream you open it up you get an ad and then you turn it off I think that is the biggest thing and it's like also like on YouTube for example after five minutes of most ads you can skip them but on Twitch that's not the case sometimes there can be a like the second that you open up a stream like you look at like what is the value proposition for like a new viewer like uh the new viewer comes in and the first thing that they need to see is a 30 second ad just to be able to see the content at all that's way too much man let's go ahead and look at the rest of this um we also launched a variety of products to help you make more money by using a mix of monitor a mix of different monetization tools depending on where you are in your streaming Journey as a result streamers earned over 1 billion across Twitch in 2022 that number really doesn't mean a lot unless it's contextualized by other years but that is a lot of money uh let's see here here's some of the tools and changes that help make all that possible lowering the payout threshold we rolled out a lower 50 payout threshold down from a hundred dollars for anybody who doesn't know uh YouTube you have to make a hundred bucks at least this is how it was whenever I did YouTube you had to make a hundred bucks before they sent you a check uh twitch I guess had the same thing people got pissed off about that and it got changed in over 30 countries and to 95 of monetizing streamers um this resulted in 300 000 streamers getting their first payout wow and 39 more streamers uh getting paid on a monthly basis compared to where we were at at the 100 threshold that's great yeah more people are making money and getting paid this is a universal good thing and there is no negative to it launching the updated guest star to boost collaboration between streamers and help create new experiences with your community you can bring guests onto your stream quickly easily and without the risk of strikes post launch updates to guest star included support for mobile a viewer request mode and a dedicated home page shelf the ability to follow a guest without leaving the streamer's channel and a slew of security features for streamers and mods does anybody use this like this guest star thing I I've never used it or tried it or anything like that yeah has anybody used this xqc dude did he use it once or does he use it regularly he uses it a lot okay well great uh yeah I haven't seen this so I don't really know enough about it uh but okay he's done a bunch okay multiple times for ban appeals he talks to viewers a lot okay all right I use it every time he gets one guide I like that and making it easier to stand out and get discovered we introduce customizable tags and tag based collections to the home page experimented with a channel switcher that help viewers try out new streamers and launch stream schedules to help viewers keep track of your upcoming streams this is also a universal good launching the ads incentive program this new program made it easier than ever for streamers to earn reliable income from ads with mid-year update they upped the ad Revenue split to 55 percent and the AIP o ads incentive program has seen constant consistent opt-ins and strong results for streamers this is very true I think a lot of people have opted into having ads played for six minutes or eight minutes a day Etc why is that it's because it's free [ __ ] money and a lot of streamers don't see enough of a dip in their viewership in order to in order to offset the ads so like for example uh you know you just like do do the math here right like let's say you have uh you're making uh two thousand dollars a month uh month uh with uh let's say I don't know uh 100 viewers okay and so like the ad incentive program gives you the ability to make four thousand dollars a month um with let's say 80 viewers so most streamers are gonna go with this one of course they're gonna go with this one because even if you lose 20 viewership uh even if you lose 20 viewership you gain twice as much money right yeah 2K for 100 viewers I'm just throwing out a number this is not an accurate number I'm just throwing out a number it's different between part-time and full-time streaming are those numbers accurate no they're not uh they they are not accurate this is just a a random example it's the difference between needing a job or not exactly so a lot of streamers are going to be using this ad incentive program I think the only people that you can guarantee probably won't use it are much larger streamers or at least you can be sure will not have to use it because you logically think about it right if you're making if if you're making two thousand dollars a month and you have the ability to make four thousand how many of you guys have gone from making two thousand to four thousand dollars a month that's the difference between barely getting by and living it's it's massive right greed no the thing is like you're wanting to make four thousand dollars a month is not greed okay like this is not great like greed is like making three hundred thousand dollars a year and then saying oh well I need to make 350. or it's like making a million dollars a year and saying I need to make 1.2 million see what I'm saying yeah it's only 48k a year that's nothing [Music] I say that however 48 000 a year is above the average I I think yeah it's it is above the average but it's also uh not accounting for self-employment uh so you have to pay your own Social Security so that number is actually lower uh it's about the the median oh is it the median sorry uh yeah let me let me just look it up and see um I know from Aiden Ross that it's not a hundred thousand uh average salary uh average income America uh yeah uh so there you go this is the median income 31 000 a year so it's like median is like uh median is different than mean so like let's say you have a hundred people and like everybody's making about thirty thousand dollars but you have like the top five people that are making a billion dollars so like that average is gonna go up like way more right so it's gonna show like the average is like two million dollars but the reality is that you know it's only a few people uh but median is like the the number 50. like that the 50th person the person in the middle of the sample size so median is actually a better indicator to tell like how well people on average are doing than mean so uh then just base average is this after taxes probably not but I don't know so yes Thirty one thousand dollars a year [Music] so just keep that in mind uh 30k is roughly 20 an hour roughly 30k uh no it's not um let me see uh let's see so uh twenty dollars an hour 20 times 40 40 hours a week uh times 52.

[00:09:37]uh forty one thousand yeah okay so that's not really true uh maybe after taxes sure let's sit here uh anyway so yes this is why you're going to see every streamer spamming ads every streamer is going to do it the only ones that aren't going to do it are like uh you know Hassan probably won't have to do it soda probably doesn't have to do it Quinn doesn't have to it and that and Miz doesn't have to do it why because they're already making so much money that it doesn't really matter for them but for smaller streamers people with like you know a thousand viewers or something like that top of the hour no no Hassan as somebody who is familiar with this Hassan has probably one of the best ad incentives out there and what I mean by best is best for the viewers so only running one ad an hour or something like that is like nothing it's absolutely [ __ ] yeah uh it's massive 60-second ad break an hour sand does one uh top of the hour yep I understand it let's see here uh testing with stream display ads we began testing less interruptive experiences that limits how much of the video player shrinks whenever sdas appear That's stream display ads obviously that's good I think that the reason why viewers on Twitch are so much more against ads versus people on YouTube is because ads on Twitch actively cannibalize the content in a way that YouTube does not have that problem YouTube you don't have the active cannibalization uh it's like you know you pause the video it plays the ad then it moves on help you understand what is and is not working Improvement skier Creator analytics dashboard Empower you to make informed decisions category suggestions highlight the categories that are popular reviewers but not yet widely streamed to the viewer engagement panel lets you see which moments of your stream drove the most engagement I haven't used any of this stuff maybe I should and you know I can tell you know how how good it is or not but yeah I think this is great built-in charity streams easier and more transparent our new built-in fundraising tool remember the hassle of supporting charitable causes on Twitch since launch the number of Charity streams has increased 250 percent and the community has raised over a million dollars using this tool this is also a universal W by twitch this is great uh rewarding viewers for supporting streamers September 2022 the global Community showed up more than ever to encourage you and more support we began offering viewers new opportunity rewards like providing three months of Xbox PC game pass for new Subs this is also great and uh chat highlights all kinds of this stuff I think chat highlights and like highlighted messages that go up over chat like where it says like four spoken tomorrow maybe today Lost Ark you know the utility posted or uh pinned for us I think this is again a universal positive that has no negatives shouldn't uh they just promote the twitch turbo thing more I think that they should it doesn't make sense to me that they're not so I'm assuming that twitch turbo probably doesn't actually make them money or it's like a very it's almost like no extra value so that's why they don't do it 2023 okay so this is what they're actually doing this is what really matters we're focused on helping facility uh facilitate deeper Community interaction and Innovative viewer recognition one of those experiences will be sound bites our first third-party sound alerts that allow viewers to pay to interact with and support their favorite streamers another will be an update to cheering to give streamers the ability to recognize viewers in more personalized ways I can see this uh first party sound alerts that allow viewers to pay to interact and like what is this [ __ ] uh TTS yeah this is scary guys like as long as you can turn this off this sounds like a great [ __ ] feature okay yeah more parasocial no the thing is like streaming streaming is like a [ __ ] conduit it's a lightning rod for parasocial people like streaming has so many [ __ ] people that are like constantly trying to like get involved with your life and I think it's also it depends on the kind of content you do like the truth is I don't have a lot of parasocial viewers everybody has parachute parasocial viewers but like proportionally for like how many viewers I get to how few of them there are I have like none uh yeah maybe humans just parasocial to everything no I think that streaming exclusively I think streaming explicitly sorry creates parasocial viewers at a higher frequency than other mediums do and the reason why is because viewers get instant interaction with the streamer number one number two is because it is live so you get to actually see what's happening and there's a there's an air of authenticity to it and also because people can see things that are happening well I guess yeah that goes back to the second one they see things that are happening at that exact moment and also the streamer interacts with the viewers like if I say you know if I read somebody message doesn't Fame in general have this in effect you know Keen at tradies there just got his message read by the streamer in real time because he's a good boy you know that just happened to him now that's what oh and and the thing is that is people like that like whether you think it's stupid or not people like that and the more that you have that the more you're going to have parasocial viewers of course and uh clip that and hang it on your wall yeah exactly big streamers like it too big streamers like Paris social viewers in my opinion I think I think farming parasocial viewers is making a deal with the Devil and the reason why is that parasocial viewers are oftentimes mentally unhinged and there's probably something wrong that's why they're developing a parasocial relationship with a streamer that they've never met and that doesn't even know their name so number one they're unhinged number two they are very Mercurial they will turn on you in an instant the moment that you do something that they don't like the moment that you act in a way that they don't approve of you are dead to them and they [ __ ] hate you and you guys have seen this happen with like streamers that have parasocial communities and then the streamer does something that's disagreeable and that's it like their viewers like the thing is for me like think about how many like I do things that are kind of like streaming no-nos but it just doesn't matter because I'm not farming those kinds of viewers so whenever I say that kind of stuff it doesn't bother them really yeah I do like I say different things like um no nuts uh let me think of an example of like like I talk I think talking about money is an example of that right and like I'm very open about the fact like streamers make a lot of money there are a lot of streamers and this isn't very true with like top streamers but it's true with like you know 5 000 Dandy streamers is that they don't want to talk about having a bunch of money because if they talk about the fact that they're making you know like forty thousand dollars a month off of their stream their viewers are not going to be able to relate to them as much that's just the truth so like I have no problem talking about that because I I hope that my content can stand on its own and it doesn't need the crutch of people thinking that they're my friend for it to be quality that's the truth and I think there's probably a few other ones that I can come up with but in general like I don't like talking a lot about my uh xqc parasocial streamer xqc who had his court documents leaked by a third party against his consent or at least without his consent oh he's the parasocial one get the [ __ ] out of here that sucks yeah that's such [ __ ] that's why I'm not going to cover that it's so weird well man yeah that's awful like that would really bother me a lot if that happened and uh do you ask your lifestyle is what makes it more relatable yeah and I think also it's uh you know if you cater towards a younger audience and I think that catering towards a younger audience absolutely Farms more parasocials than catering towards an older audience on average everything that we deal with is on average so on average it creates less parasocial relationships um uh as you see even as court documents sealed as after hers open to public I understand I'll be totally honest with you guys I've seen the videos I've seen that the videos exist I have not watched a single one I'm not really interested in seeing them that's it I I think it's so [ __ ] up this get this got put made public without his consent it's disgusting it's very weird I have no problem farming people's drama if they are the ones that project it out into the public no problem at all but this no not bro I I don't I don't feel that way about this those Court docs wouldn't they be public I don't care uh whether they are whether they are public as like a as a measurement of law like the law says it has to be public that who gives a fight I don't make decisions on what's good or bad based off of the law the law says going to you know you can go to jail for smoking weed do I think that's true or that's a good thing no absolutely [ __ ] not I think that's ridiculous there's many things that are legal but wrong and there are many things that are illegal but not wrong keep that in mind I think there's a very strong correlation but it's not a one-to-one so anyway um yeah parasocial viewers are farmed more easily by uh you know people that have younger viewers because younger viewers are more naive and more naive people tend to be more parasocial and I do think that farming parasocial viewers is a bad long-term strategy it can be very good as a short-term strategy to get viewers uh but like you will eventually have those weirdos either grow up and begin to resent you or you will have them begin to resent you because you do something that is a perceived slight you know like I think the best example of this is whenever ice beside and lied and said that he had a girlfriend and the whole Horseshoe Bay thing this should not have been an issue the idea that ice beside him was getting canceled by his audience for long about having a girlfriend what the [ __ ] is wrong with them it was disgusting yeah it was just crazy and like that is like in my opinion like that the height of Paris social behavior uh draw them back I guess I I don't know I mean Isis listen the guy's got the guy did a lot of bad [ __ ] I think he also made great content um it's it's one of those things where I think people people [ __ ] on Ice probably too much and this is like pre-crypto pre-cx coin I think after CX coin he like just completely because he actually scammed his viewers right but before that like I think people didn't respect enough that he was such an innovator with IRL streaming at the time and he was doing so so well doing that and I don't think anybody can take that away from him but uh you know the CX coin thing happened and uh that really sucked no I haven't talked to him since then let's see here and I heard about brewsking band results for making racist remarks um I think I saw like a little bit about that uh I I don't I don't know what's so hard for people to just not be racist I I don't know just don't use racial slurs that's the rule and whenever you break the rule you get banned I don't support using any racial source uh obviously like you know a lot of us uh used to joke around and say [ __ ] like that but I think it's also the way that somebody says it if somebody's saying it with like malicious intent or whether somebody's joking around I do think this matters I I think on Twitch in general however it's probably better for twitch to not allow it at all because whenever you allow people and this is something that Dave Chappelle talked about is that whenever you whenever you make content like that you get some people that were you know I think his words were laughing a little bit too hard at the racial jokes so you don't want to accidentally attract that kind of an audience so I think that twitch should have a very hard-line stance about not allowing people to use those words the potential of the words appeal to kids and trolls not necessarily the racism yes I I think that there is a certain element of like we have to be honest and like uh you know intellectually honest about this is that a lot of the people that use racial racial slurs are not racist they're just doing it for attention now you can argue that it's still bad and sure yeah it is but I think that there is a massive distinction and clumping the two up is a massive disservice to the people that are actually racist because it it Waters it down that should apply to everyone yes it should not absolutely Dave Chappelle should have his runs going because the negative racist reviews towards White right well that's up to him right and uh I'm not talking about like what Comedy Central does or anything like that I see obviously you're trying to do like one of these little gotchas so you're gonna get permaband but that's not my decision to make that's his decision to make and also it wasn't something that somebody told him to do it was a personal decision that he made himself so like you're you're wrong because number one I I'm saying like he did that himself I'm talking about what twit should do and also Comedy Central is not the same as twitch it's just a completely different avenue of content yeah banned for it before the explanation yes anybody who tries to catch me in something one thing that I've learned and hopefully you guys have seen enough of these to trust me on this is that every single person that tries to catch me with some gotcha is stupid every single one of them there's never one of them where it's actually it makes a good point it's some like very surface level understanding of what I said and then there are misunderstanding and intentionally to try to make it sound like something else so they can seem smart yeah it's just an instant [ __ ] Perma yeah nobody nobody does that let's see here I don't care about the argument this will make your own smell yeah they're stupid and anyway so uh yeah I did see that all racial swords are bad and I think it matters like it very much matters like the way that you're using them so I think using a racial sore it contextually to uh to degrade a race of people that that slur is used to like apply to I think that's a thousand [ __ ] times worse than just saying it does that make sense yeah malice like malice and intent matter a lot for me are you concerned to gotcha a policy will discourage opposing opinions or discussion in general no because I think that most people that have opposing opinions on this are just stupid and I if if I want to hear opposing opinions on this I'll read people's opinions on it that I trust and respect I don't need a random chatter on Twitch to try to do that uh that that's really the truth I would say 99 of people's uh two cents on topics like this is worth less than garbage and in fact in most cases it is garbage gotcha games are bad perm band people for playing them is a bit much man hey you know if only I say my streamers to their tricked into saying a slower by viewers and then the streamer gets banned yeah um I don't think that happens a lot like a streamer like for example somebody um I I don't know I like I don't want to make it make an analogy because then it would sound like I'm saying it right but overall like let's say somebody says something that is uh like like the uh the synonym for underwear that starts with kn if somebody does that and they trick a streamer into saying this I've never seen somebody get banned for that it's a British word yeah it's a British word does that make sense yeah I can bait in foreign language I guess yeah I think that it's very obvious whenever somebody is intentionally saying something versus whenever somebody is not like I'll give you an example um this was like maybe a week ago or something like that was like two weeks ago like I meant to say flag and uh I I lost the L I accidentally said the other word and I just ignored it right it's like people like obviously anytime that I say something like that in chat people like oh my God oh my God oh my God you know it's the most annoying [ __ ] thing but nothing happened you know why because I clearly wasn't trying to [ __ ] say it I just misspoke so yeah uh it nobody's getting banned for that hmm you know gotcha reading comments on this and they're ignorant if they disagree why read comments feels like you know make uh make a speech and that's okay uh but if you're reading comments on this well I do read comments because I think that it's interesting to give different perspectives on things so like even if somebody has a comment that's wrong sometimes it's interesting to talk about that because it's like a segue into a larger idea uh it was funny I knew you wouldn't get banned though yeah sure uh we thins gave her a song a pass in the mail it was funny as [ __ ] yeah look overall racial Source bad don't use them okay like are we good all right let's move on uh let's see uh first step and uh things like September yeah I don't even know what what do we what why are we even talking about this for more than three seconds as a first step to building a meaningful sponsorship solution we'll test features a few select streamers to make sponsorship deals more effective and authentic on Twitch thereby making them more lucrative for the streamer and more impactful for the brand starting with Channel scans and clickable branded Graphics streamers can easily place these branded assets onto streams above chats and on other places for your channel phage that are less disruptive and more engaging sponsorship experience once you land on the right solution we'll roll this out to more streamers this seems like an obvious good thing and I don't really see any negatives for that that's fine we're bringing out the tools to help viewers support mobile experience so you can effectively earn effectively across the community no matter how they're watching that is good of course yeah let's see here big words so much for my Brian bro like I don't know why like yeah incidental throw when the sword is used outside the service control wait guys why why are why do we always play this [ __ ] why do we play this hide the ball game like we don't know what we're talking about here but why are we doing this like everybody [ __ ] knows exactly what I'm talking about like this isn't about somebody who accidentally reads something in chat and it phonetically sounds like a slur and they get banned nobody [ __ ] supports that of course not holy [ __ ] stop at stop acting like that's what's happening let's try to get rise out of you on purpose I actually don't think so now I think that there's people that are uh super ideologically and emotionally invested in the conversation so whenever they start hearing about it they just have to it's like jerking off they just [ __ ] have to [ __ ] get it out there you know like that's what it's like for them it's just so annoying yeah anyway yes you want to make you angry no it no I read these on on videos and I'm not even on I read the exact same things uh promoting your stream to other platforms is a key part of helping viewers discover your channel but we know it can take hours of work to make uh promotional content from vods and clips to share with your community so we're launching tools to help you edit and Export your clips for vertical short form video formats and making it easier to promote your stream onto the platforms by working with Twitter to improve how clips and live stream links play on the feed that's great I don't see a I don't see a single negative with that well giving you more tools to help viewers discover your content including pen to Clips here's what I think twitch should do is that twitch should have like underneath here like following browse they should have like a effectively Tick Tock for Clips where like you can click right here and it will have like the top clips of the day and like have comments for those clips and all that kind of stuff I don't know why they don't do this because streaming right now like it's so [ __ ] boring sitting there watching an eight-hour stream and there's a lot of people that want to go on Twitch but they don't want to sit through a whole stream for you know five funny moments yeah YouTube yeah exactly uh Zoom already it'll be amazing yeah people have hated shorts 2017 but now they rule I I yeah I mean I was never negative about shorts they can aggregate that very easily too it's great for discoverability as well absolutely yeah you can have like an up vote down vote system or anything like just take Reddit and just put that on Twitch that would be a great idea I don't know why they don't do that to be honest every single platform has this twitch also not having as lazy yeah I think it is and it's also hurting their uh their stream because like that's just truth is like people consume content in little bytes now and like you can be like oh that's not what our website is about okay fine do that but you're not going to get as many people going to the website and I I don't see it being a positive or being a negative twitch should definitely have a mini YouTube inside of it yeah the VOD and clips page report yeah the VOD and clips page are garbage they're so bad so let's see here uh making running ads easier and better for you okay this is what I think really matters so here we go uh stream title will let you add emotes in your stream title that's great pinned Clips okay great uh upcoming stream section will uh is coming to Twitch mobile apps help viewers keep track of tune into streams okay we're updating the ads incentive program to reflect requests from the community and to make the program easier and more flexible you can say opted in once you're in you'll have more flexibility we're also improving the ad running experience we have heard from you all that it can be difficult to know when an ad is about to run thereby making it difficult to prepare yourself and your community for the interruption we will make changes to the ads manager to help you have more visibility and control uh when the ads roll we know some viewers find Value in an ad-free experience so we're working on making twitch turbo there we go which offers perks like free ad viewing and chat upgrades better and more relevant to our community we're better we're excited to share that more in the future that's great I think this is probably the best thing to hear at this yeah it's just gonna it's it's going to be a countdown for ads like it doesn't really matter this is good though improving how and where ADS show up on Twitch in the first half of the Year we're making we're working on making changes to improve the way ads work for viewers and channels first we're updating in a way that the way disabling pre-roll ADS works on channels running three minutes of ads per hour in any way will disable all pre-rolls they no longer have to be split into two 90 second ads per 30 minutes second we're applying our picture and picture experience to the majority of pre-rolls that viewers do see that is great there's no negative to that that is a very big Improvement we're also exploring ways to give communities a heads up whenever ads are coming and the ability to snooze video mid-roll ads oh that's actually really interesting so like a viewer could be watching a stream and there could be an ad coming up and then the viewer is like wait a second don't play this for another minute I want to see what's going to happen I'm actually curious to see what that's going to be like because that sounds like a really good idea yeah I do think they'd need an ad skip button in the same way that YouTube has one it's like you can't compete like with YouTube whenever YouTube has like one ad or two ads and one of them is a 15 second ad the other one is a 30 second ad that you can skip after five seconds and then you go on Twitch and there's like a massive amount of [ __ ] ads and it just goes on and on and on so I think that's way way worse ad skip button will be POG yeah uh sounds like a good idea while watching a hype moment yeah there you go let's see here these companies must have noticed that they're getting diminishing returns on excessive ads yeah I think so we're also exploring ways to give communities heads up and uh make it easier to flag your community whenever you're working with advertisers on branded content that's good too I mean people do hashtag ad but you know it's I I don't know what they're going to do with this I'm not sure improving guest star I don't really know what this is so I don't really know what what to do with that um creating first party tools to better celebrate viewers okay uh we're working on developing unique alerts that you uh that you can only find on Twitch that will have more to share in the next few months one of these experiences will be sound bites okay viewer Milestones will help you recognize viewers for hitting certain achievements during your stream creating more personalized relationships with your viewers okay well then there we [ __ ] go so in case anybody was wondering if they were trying to farm parasocials the answer is yes mm-hmm that one is so bad no I I know I think that a lot of people a lot of people like that kind of stuff that's all it comes down to massive ads equals more ad blockers or vpns or lost viewers no I've actually as a uh as somebody who's made content on YouTube for nearly 10 years now and had it monetized the amount of people that use ad blocker has gone down and it has gone down pretty much every single year less people use ad blocker now than used it three years ago and less people used it three years ago then used it six years ago like I'll give you some numbers so I used to get like 80 to 90 percent of my viewers on YouTube would use ad blocker and now it's closer to 60 to 65 percent and what I mean by that and because people are saying YouTube premium that's not the case because it's a monetized view a YouTube premium view is still a monetized view foreign content creators more these days well it's also that like you have mobile phones like more people are consuming content on their phone and it's harder to have uh like it's not as easy to just download an ad blocker onto the YouTube app on your phone your people like how many of you guys you have ad block on your computer but you don't have ad block on the YouTube app on your phone that's how I am yeah Adblock on mobile is so trash yeah and so that's clearly one of the big reasons for it aren't there just more viewers uh yes there are more viewers uh or really do more people use it no I but I do think that the increase in viewers has caused that percentage to go down because the people that were originally viewing YouTube content uh you know eight years ago for example were much more technologically savvy on average than people are now because the base of people that consume content gets larger and it gets farther away from that core of people that are like tech savvy like internet people so yeah I think that that's also another reason and also like websites have made it harder to use Adblock you need to change your ad block more regularly it becomes more annoying so yeah that's probably why too uh you can get Adblock browser on your phone then watch YouTube through it yeah but like people don't want to people just don't do that that's the truth like and and numbers reflect that like whether you do it is is good but like that's clearly not what most people are doing yeah normies don't do it yeah exactly uh giving you better insight into what's working where there are opportunities to improve the content you stream create or home and Affiliates program Services most relevant tips that's good tag Impressions analytics I hope you understand number of viewers who saw your tag okay that's actually really smart but I think it's just going to cause people to using the same like most viewed most viewed tags uh date on the best days and times to stream in various games or categories will help you reach more viewers this is also very smart they should 100 add that this is great audience retention data so you can understand how you're engaging and retaining viewers uh third-party websites have some elements of this but not all of it so it's good twitch is doing this helping you recognize and connect with the community whether you're live and offline uh we're also building uh what What's this your story uh so we're excited to launch a messaging product that allows you to send video and clip messages targeted to your followers or subscribers while you're offline that sounds pretty cool again I think that this is something that could be a great idea but it could also be super annoying so we'll just have to wait and see we're building a q a tool to allow you to take prompts from your audience or the mod tools that allow you to vet and approve the links before I show them on stream okay so basically just I mean I'm I'm gonna be honest I feel like I feel like all this is good this is an ironic twitch w everything about this seems good this is great yeah what's this for for twitch yeah sounds nice a streamlined approach to getting links from viewers yeah yeah about [ __ ] time all of this is good uh let's see uh customizable tab the let streamer subscribe they're streaming their own words by building a back-end infrastructure to identify and collect streams regarded to the same topic speed running and these features will be collections all over twitch we also make these content questions browseable and persistent so it means you can find communities of streamers who stream using a custom tag that's great uh introducing new discovery feature on mobile that will allow viewers to seamlessly scroll through a feed of recommended channels and clips with ease inspired for viewers who are looking to discover new streamers whenever they only have a few minutes to spare that's again what I was saying before about how they should have another Tab and people can consume content through that tab that would be [ __ ] amazing I don't know why they don't do that let's see here live rewind yeah just basically do everything that YouTube is doing I think the YouTube video player is just uh Superior okay let's see here twitch better for all of us launching these features because we want you to be able to build the communities you want to build the list isn't comprehensive in other news twitch recap yeah yeah yeah okay so again on ironic W from twitch they have acknowledged almost all the problems that people have with the content they are working on I think good good ways to address that they're trying to find other ways for creators to make money that are not intrusive or cannibalistic towards the content this is overall great I'm very happy to see this I hope twitch gets better what do you guys think is it safe to say that twitch is better than YouTube now I think that twitch is better for live streaming and it has been even before this twitch just has a much bigger audience you know do you want to fish in a lake or in the ocean which one has more fish and I twitch into wall feature algorithmic generated feed of streams to increase discoverability what they really need is they need a wall of Clips they need a clip wall or a clip feed in the same way that YouTube Instagram and of course Tick Tock has it because that is the way that people are consuming content nowadays you can pretend like oh I don't want to do that because that's like these other websites but that's why that's what people want that's why these other websites are doing it it's because that's what people want to see even Netflix has it now yeah it's smart yeah you have to adapt twitch and merge with Amazon delivery and have 80 plus a million well I don't know what that is I can't Sorter and sort and filter language preference or use tags on the Xbox app well that's something small I'm sure that's just a bug Tick Tock live scrolling uh is 100 dumb videos but people will just watch yeah exactly wouldn't that be repetitive other website has more content variety who says people want content variety there are some people that go on Instagram and all they want to see is big titty [ __ ] that's it so you show them a dog they're mad car they're mad you show them a Sports Clip they're mad you show them a hot girl okay they're happy and that's it so I think most algorithms allow the they do that on their own uh my uh what's my biggest issue is the fact that whenever I play ads it's always 2.5 x louder than the strain this [ __ ] needs to get nerfed now actually that's something that they do on purpose and it's even something that you stabbed on cable television ads are intentionally louder than the actual content in order to get the viewers attention you can dislike this or think that it's stupid or bad and I would agree with you but all I'm saying is that it's intentional so it's not going to change turn on my light it's also illegal on TV now yeah well then there you go uh it's obviously effective uh if you want to know what works look at what's illegal that's what works let's see here I still think about trying arcades I don't know um let's reduce this what happened to the twitch safety advisory Council uh nothing happened to it and nothing was going to happen to it it was just a simple way for twitch to co-opt different people from marginalized communities and use them as Shields while they promoted them uh you know to basically use these people as marketing tools to say hey look how diverse we are and how smart we are for doing this stuff it was a PR stunt completely and I think it was very irresponsible for twitch to do that like for example like that Steph girl that was the uh the deer Mike look at it from her perspective okay so she just got put out in front of a million people and previously her stream had 20 viewers a lot of people are not mentally prepared or mentally aware of the that level of attention that you're gonna get yeah yeah tokenized and then put up as a Target dummy it was very irresponsible for twitch to do that so hopefully they don't do that again hopefully they learned their lesson and uh give me mentally ill power well the thing is that they didn't have any power at all that's the whole point that I'm making is that you never heard anything from them because there was nothing that they were going to do other than just be advertisements for twitch that they're diverse are they Banning streamed and betting no let's see here and or no lesson uh they did it all over again with the pogi mode um if you want my honest opinion on Nepal emote I think that they should have replaced uh they should have gotten rid of tryhard and then made try hard the image of try hard POG instead because like I think try hard is used in a racially negative way 99 of the time on Twitch like black stereotypes like [ __ ] weird [ __ ] like that somebody says something and it's like oh black people do this let's post try hard it's so [ __ ] stupid that's why it's banned on my on on both of my streams I'm pretty sure I don't know if it's banned on here but it was banned on it's been banned on my mainstream and uh it's gotten better because a lot of those people the truth is like it's banned on so many other people's streams and all of those tryhard spammers have effectively gone extinct so there's not that many of them because the meme isn't as popular on Twitch and so people don't connect it as much because there's not as many Avenues to do that and I also have uh you know like the Ming Lee mode is banned it's not banned on here because people don't do it as much but like any time you you say something has like a uh you know an Asian stereotype and keep in mind uh this is a positive or negative stereotype um people spammingly and if you have something that has a Arabic or Muslim stereotype people spam a nil all three of those are banned on my main Channel because I think that they're all bad yeah be on every email yeah Kona with all the reason I know the reason why I don't ban cake Kona is because kekona is a variant of like you could say white people it's not all white people like for example K comrade is not white people it's Russians and in the same way keikona is not white people it's rednecks so that's what the difference is to me and that's why kekona isn't banned but uh anel and mingli are hmm yeah that's the logic I'll take not all Muslims are you're right about that but I I think that oftentimes people generalize in that way and that's why I didn't say all Muslims I said Middle Eastern as well because if somebody looks like that people use that emote on them whether they're a Muslim or not I don't think that's what happens with keikona are you still not doing all the running trans mount comp yeah one day so iir equals kekona same reasoning yes ayaya is Anime is not Asian culture or Asian person now obviously you have some people keep in mind you do have some people that use it in that way and rest assured my mods pay attention to that and they will ban you if you have a history of doing that in a way that is uh purely just racially motivated it's weird yeah it's very easy to notice yeah it's like people think that they're smart doing it trust me if you think it's funny to put you know the racial emote whenever there's like the oh haha I know what to what what race does this if if you're stupid enough to type that my mods are going to be smart enough to figure out what you're doing that's the truth yeah we're gonna know exactly what you're doing foreign [Music] [Music]