Beta Conjugate Prior to Binomial and Bernoulli Likelihoods

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Beta Prior
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Conjugacy

Beta Prior

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  • 1

    Defines beta distribution with parameters A and B.

  • 2

    Denominator acts as normalizing constant to ensure validity.

  • 3

    Rewrites density as constant times core kernel.

Bayes' Theorem and Bayesian inference fundamentals, specifically the relationship between prior, likelihood, and posterior distributions.
Probability mass functions (PMFs) of the Bernoulli and Binomial distributions, including their parameters and physical interpretations.
The probability density function (PDF) of the Beta distribution, including its support, shape parameters (alpha and beta), and the Beta function normalizing constant.
The concept of proportionality in probability, specifically how ignoring terms that do not depend on the parameter of interest simplifies posterior derivations.
Calculating Bayesian point estimators from the posterior Beta distribution, such as the posterior mean, mode (Maximum A Posteriori or MAP), and variance.
Deriving and computing the Posterior Predictive Distribution (the Beta-Binomial distribution) to predict future trials.
Generalizing from binary to multi-category outcomes by exploring the Dirichlet-Multinomial conjugate relationship.
Applying the Beta-Binomial conjugate model to practical data science scenarios, such as Bayesian A/B testing and CTR (Click-Through Rate) estimation.
Transitioning to computational Bayesian statistics (such as MCMC sampling) to handle cases where conjugate priors are mathematically intractable.
49.7K views406likes5:11@oxeduc4209Original Release: 2014-08-12

The Beta distribution serves as a conjugate prior to both Binomial and Bernoulli likelihoods because when you multiply the Binomial likelihood (proportional to θ^Z × (1-θ)^(n-Z)) by the Beta prior (proportional to θ^(a-1) × (1-θ)^(b-1)), the resulting posterior distribution maintains the same functional form as the prior, specifically proportional to θ^(a+Z-1) × (1-θ)^(n+b-Z-1), which is itself a Beta distribution with updated parameters a' = a + Z and b' = n + b - Z.